Key Responsibilities

• Conduct keyword research and analysis to identify opportunities for organic growth.
• Optimize website content, meta tags, and URLs for search engine ranking.
• Perform technical SEO audits and collaborate with developers to fix issues.
• Build and execute link-building strategies.
• Analyze website performance using tools like Google Analytics, Search Console, and other SEO platforms.
• Stay updated on SEO trends, algorithm updates, and industry best practices.
• Generate reports to track and communicate SEO performance and progress.
• Collaborate with content writers to develop SEO-optimized articles and blog posts.
• Monitor competitors’ SEO strategies and adjust plans accordingly.
• Provide SEO recommendations for new projects, website redesigns, and marketing initiatives.

Skills, Knowledge and Expertise

• SEO Expertise: Strong understanding of search engine algorithms, ranking factors, and best practices for on-page, off-page, and technical SEO.
• Keyword Research: Proficiency in using tools such as Google Keyword Planner, SEMrush, Ahrefs, or Moz to identify keywords and content opportunities.
• Technical SEO: Ability to conduct website audits, identify issues (such as broken links, crawl errors, and duplicate content), and recommend solutions.
• Analytics: Experience with Google Analytics, Search Console, and other SEO tools to monitor website performance, track KPIs, and analyze data.
• Content Optimization: Familiarity with writing, editing, and optimizing content for search engines while maintaining high-quality user experience.
• Link Building: Knowledge of white-hat SEO link-building techniques, including outreach and relationship-building for backlinks.
• Communication & Collaboration: Excellent written and verbal communication skills for cross-team collaboration with developers, marketers, and content creators.
• Adaptability: Ability to stay current with SEO trends, algorithm changes, and emerging SEO tools and technologies.
• Project Management: Strong organizational skills to manage multiple projects, prioritize tasks, and meet deadlines.
• Analytical Thinking: Ability to analyze complex data, identify patterns, and make data-driven decisions to enhance website performance.

About Online River

We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.