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Job Title: SEO Specialist

Location: Atlanta, GA

Duration: 6 Months

Job Description:

• Assess editorial optimization opportunities for new and existing content and create project plans for management approval

• Review and approve SEO efficiency of original content prior to launch

• Work with other team members to develop strategic tactics intended to increase search ranking across multiple pages of content including internal site architecture enhancements, external link-building campaigns, and indexation and crawling enhancements

• Perform keyword research and analyze data to help inform new content creation and suggest content enhancements for better targeting and work with editorial and medical teams to implement
• Use enterprise SEO tools to make recommendations for content and site-wide improvements
• A minimum of two + years of experience as SEO employee or two + years of in a digital marketing role inclusive of SEO

• Complete understanding of SEO editorial best practices, SEO strategies, search term research, keyword targeting, and technical obstacles that would hinder search engine bot crawling and indexing

• Highly skilled in developing effective keyword targeting strategy, prioritizing SEO initiatives, and executing on planned SEO tactics: Candidate must be able to provide work samples or case studies of successful execution of SEO tactics and/or other digital marketing initiatives that have led to increases in website traffic

• Have proven communication and writing excellence, an exceptional attention to detail, the ability to manage multiple assignments and priorities in our dynamic high growth and deadline-driven environment

• Be able to work independently as well as collaborate as a cross-functional team member.

• Excellent knowledge of optimizing web sites for major search engines; including how HTML, Javascript and site architecture impact search rankings

• Proficient in Microsoft Office and advanced in Microsoft Word, and Microsoft Excel
• Familiarity with Google Search Console and other such tools
• Experience optimizing large web sites with content management publishing systems preferred

• Experience with Omniture/Site Catalyst web metrics a big plus

• Experience with third-party enterprise SEO tools preferred

• Technical SEO html/javascript a plus

• Social Media Marketing experience a plus

Education/Certifications:

B.A. in related fields including Marketing, Communications, Computer Science, etc. preferred

Thanks & Regards’

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Vikram Bhalla | Team Recruitment | Mindlance, Inc. | W: 732 504 6695