WW Creative
We are a boutique accountancy firm dedicated to supporting creative businesses such as design agencies, architects, photographers, and marketing agencies. As we continue to grow, we are seeking an SEO/SEM & Social Media Specialist to join our team. In this role, you will drive traffic, client acquisition, and engagement through search engine optimisation, paid search campaigns, and strategic use of social media channels.
Role Overview
As our first dedicated SEO/SEM & Social Media Specialist, you will play a key role in developing and executing our online marketing strategy. You will be responsible for increasing our search engine visibility, managing paid search campaigns, and creating and managing content across our social media platforms, including LinkedIn. This is a hands-on, varied role where you’ll need to balance SEO/SEM strategies with creative social media management.
Key Responsibilities
- SEO Strategy & Execution
- Conduct keyword research and optimise website content to improve organic search visibility and attract creative business clients.
- Perform regular website audits and implement technical SEO fixes to ensure best practices are followed.
- Develop and execute link-building strategies, securing high-quality, relevant backlinks.
- Monitor SEO performance using tools like Google Analytics, Search Console, Ahrefs, or SEMrush, and provide monthly reports.
- SEM Campaign Management
- Plan, manage, and optimise PPC campaigns across Google Ads, Bing Ads, and LinkedIn Ads with a focus on maximising ROI and conversions.
- Create and manage targeted LinkedIn ad campaigns to attract business from relevant creative industries.
- Track and analyse SEM performance, conducting A/B testing to improve ad copy, landing pages, and conversion rates.
- Social Media Management
- Develop and manage a content calendar for our social media channels, focusing on LinkedIn and any other relevant platforms.
- Create engaging, visually appealing content tailored to our audience of creative businesses.
- Monitor and respond to comments, messages, and interactions to build a strong online community.
- Track social media performance metrics, adjusting strategies to improve engagement, brand awareness, and lead generation.
- Content & Creative Collaboration
- Collaborate with internal teams to create and optimise content that speaks to our creative industry clients.
- Ensure all blog posts, case studies, and social content are SEO-friendly and aligned with our overall digital strategy.
- Local SEO & Reputation Management
- Manage and optimise our Google Business Profile and other local listings to ensure strong visibility in local search results.
- Develop strategies to encourage positive reviews and manage online reputation, especially on social platforms and Google.
- Reporting & Analysis
- Track key SEO, SEM, and social media metrics, providing regular performance reports with actionable insights.
- Use data-driven insights to refine strategies, ensuring that resources are allocated efficiently for maximum impact.
- Stay Up to Date
- Keep up with the latest SEO, SEM, and social media trends and algorithm updates to maintain a competitive edge.
What We’re Looking For
- Proven experience in SEO, SEM, and social media management, ideally with experience in service-based or creative industries.
- Strong understanding of SEO tools (e.g., Ahrefs, SEMrush, Moz), paid search platforms (e.g., Google Ads, Bing Ads, LinkedIn Ads), and social media platforms (especially LinkedIn).
- Excellent communication skills with the ability to craft engaging content and compelling ad copy.
- Excellent written English, with strong attention to detail and the ability to produce clear, concise, and professional content.
- Experience with WordPress and a basic knowledge of HTML/CSS is a plus.
- Ability to work independently and manage multiple projects in a fast-paced small business environment.
Why Join Us?
- Opportunity to take full ownership of our SEO, SEM, and social media strategy, with room for growth as the company expands.
- Work with a passionate, creative team dedicated to helping other creative businesses thrive.
- Flexible working options.
- Competitive salary and benefits within a close-knit, supportive team.
How to Apply for this SEO Job
Via Email by Filling out this Form
Posted In
Mid Level SEO Jobs, Salary Listed, Link Building & PR Jobs, SEO & PPC Jobs, SEO Analytics Jobs, SEO Content Jobs, SEO Specialist Jobs, Technical SEO Jobs, SEO Agency Jobs