MKG Marketing

Location

USA, Remote SEO Jobs, Remote USA

Salary

$112k

Experience

5-10 yrs

Job Type

Full Time

Date Posted

February 14, 2025

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Description

The SEO Expert is responsible for leading SEO strategy, driving clarity in objectives, and advocating for best practices. This role requires a deep understanding of SEO, leadership abilities, and a proactive approach to improving search performance at a strategic level.

Responsibilities

• Drives for clarity in SEO objectives and execution, ensuring alignment across teams.
• Advocates for SEO best practices, ensuring adherence to industry standards.
• Shares knowledge and key takeaways from industry trends, updates, and client success stories.
• Proactively identifies and resolves SEO challenges, optimizing strategies for long-term success.
• Works cross-functionally to integrate SEO with broader digital marketing initiatives.
• Analyzes SEO performance and provides strategic recommendations for improvement.
• Mentors and guides junior team members, fostering a culture of continuous learning.

Skills & Qualifications

Extensive experience in: 

• Technical SEO
  • Crawling & Indexing – Understanding how search engines crawl and index pages.
  • Site Architecture & URL Structure – Optimizing website hierarchy for better navigation and SEO.
  • Page Speed Optimization – Using tools like Google PageSpeed Insights to improve load times.
  • Mobile SEO – Ensuring a site is mobile-friendly (responsive design, mobile-first indexing).
  • Schema Markup (Structured Data) – Implementing schema.org markup for rich results.
  • XML Sitemaps & Robots.txt – Managing search engine directives effectively.
  • Canonicalization & Redirects – Preventing duplicate content issues with canonical tags and managing 301/302 redirects.
• On Page SEO
  • Keyword Research & Optimization – Finding and placing high-value keywords strategically.
  • Content Optimization – Optimizing headers (H1, H2, etc.), title tags, meta descriptions, and image alt texts.
  • Internal Linking Strategy – Creating a logical link structure to distribute page authority.
  • Content Readability & UX – Ensuring content is structured well for user experience and SEO.
• Content Strategy & SEO Writing Skills
  • Content Planning & Topic Clustering – Structuring content in clusters to improve topical authority.
  • Search Intent Analysis – Crafting content that aligns with user queries and intent.
  • SEO Copywriting – Writing compelling, keyword-optimized, and engaging content.
  • Competitor Content Analysis – Reverse-engineering top-performing content for insights.
• Analytical & Data Interpretation Skills
  • Google Analytics & GA4 – Analyzing traffic, behavior flow, and conversion tracking.
  • Google Search Console – Monitoring search performance, indexing issues, and search queries.
  • SEO Tools Mastery – Proficiency in tools like SEMrush, Ahrefs, Moz, and Screaming Frog.
  • A/B Testing & Experimentation – Running SEO tests to optimize strategies.
  • SEO Forecasting & KPI Tracking – Predicting trends and measuring SEO success.
• Local SEO Skills
  • Google Business Profile (GBP) Optimization – Managing business listings effectively.
  • NAP Consistency – Ensuring name, address, and phone number consistency across directories.
  • Local Citations & Reviews – Building citations and managing online reputation.
  • Geo-Targeted Content Strategy – Creating locally optimized landing pages.
• E-Commerce SEO Skills (if applicable)
  • Product Page Optimization – Optimizing product titles, descriptions, and schema.
  • Faceted Navigation Management – Preventing duplicate content issues in filtering.
  • E-A-T Optimization for E-Commerce – Enhancing trustworthiness and authority.
  • SEO for Marketplaces & Shopify/WooCommerce – Understanding platform-specific SEO nuances.
• Algorithm Updates & SEO Trend Adaptability
  • Understanding Google Algorithm Updates – Keeping up with core updates and changes.
  • AI & SEO – Leveraging AI tools like ChatGPT for content ideation and automation.
• SEO Strategy & Business Acumen
  • SEO Roadmapping & Execution – Developing long-term SEO strategies.
  • Budgeting & ROI Tracking – Measuring SEO impact on business growth.
  • Collaboration with Other Teams – Working with developers, content creators, and marketers.
  • Strong leadership and communication skills.
  • Ability to drive clarity and alignment within teams.
  • Experience in advocating SEO best practices and sharing knowledge with stakeholders.
  • Proficiency in SEO tools, analytics platforms, and technical SEO best practices.

Posted In
Expert Level SEO Jobs, Salary Listed, SEO Analytics Jobs, SEO Associate Jobs, SEO Content Jobs, Technical SEO Jobs, SEO Agency Jobs