Eclipse Advantage
Description
Are you a digital marketing pro who thrives on creating website content, email campaigns, and social media communications? Do you love creating seamless, engaging experiences that connect with diverse audiences? If so, Eclipse Advantage wants you on our team!
As our Content Marketing Specialist, you’ll take the lead in developing and optimizing our digital presence—ensuring our website, email marketing, and social media channels are compelling, on-brand, and aligned with business goals. You’ll oversee content updates, campaign execution, and audience engagement while keeping communications on track and delivering high-quality results. Additionally, you’ll play a key role in developing and maintaining sales enablement tools, equipping our team with the resources they need to drive success.
If you’re a proactive, resourceful, and detail-oriented marketer with a passion for digital communications, this is your chance to make an impact. Join us and help drive our brand forward—apply today!
RESPONSIBILITIES:
Content Strategy
- Develop and maintain a marketing communications calendar that aligns content across all channels with broader strategic objectives
- Understand our brand and value proposition to ensure consistent messaging, tone, style and branding across all platforms
Website Content / SEO
- Manage the creation of blogs, case studies and white papers to demonstrate thought leadership and drive lead generation and conversion; leverage content across channels
- Identify and implement updates to website content to drive traffic, increase engagement and generate qualified leads
- Maintain the accuracy, quality and relevancy of all website content
- Conduct keyword research and analysis to identify gaps and optimization opportunities
Social Media
- Define and execute our social media strategy to maximize impact and drive engagement
- Develop, design and publish engaging social media posts across multiple platforms
- Monitor and respond to audience interactions to foster engagement and brand loyalty
Email Marketing
- Design, develop and execute engaging email communications to include one-time, recurring, triggered and dynamic content-driven campaigns
- Develop email automation to nurture leads and enhance customer engagement
- Optimize email performance with A/B testing on subject lines, content and design for maximum engagement
- Segment email audiences to improve engagement and conversion rates
Sales Support & Enablement
- Support the business development team with marketing content and sales tools that communicate the value of our solutions
- Coordinate and facilitate internal training events
Research & Analytics
- Analyze performance metrics and provide actionable insights to improve strategies and increase ROI across all marketing channels
- Stay up-to-date on competitors and industry trends to properly inform our marketing strategies
QUALIFICATIONS:
- Bachelor’s degree in marketing, advertising, communications, business or related field
- Minimum 3-5 years of experience in digital marketing
- Proficiency in HubSpot or other marketing automation platforms such as Marketo or Salesforce Marketing Cloud
- Knowledge of SEO principles, marketing/sales funnels and inbound marketing
- Creative thinking, bringing fresh ideas to enhance content quality and marketing strategies
- Self-starter with the ability to adapt to changes and meet tight deadlines without sacrificing quality
- Ability to craft different types of content including email marketing, web copy, social media posts and sales collateral
- Strong organizational and project management skills with the ability to juggle multiple priorities and keep stakeholders informed
- Proactive communication
- Strong analytical skills
- Attention to detail
How to Apply for this SEO Job
Posted In
Mid Level SEO Jobs, Salary Listed, Content Marketing Jobs, SEO Analytics Jobs, SEO Content Jobs, SEO Specialist Jobs, SEO Agency Jobs