A bit about us….
There are four brands under the Sawday’s umbrella. The first is the original Sawday’s, specialising in self-catering places, hotels, B&Bs and pubs with rooms. The second is Canopy & Stars, a collection of yurts, treehouses and other unusual spaces. The third is Paws & Stay, for accommodation with a dog-friendly focus. Finally, we have Crown & Canopy which is a glamping consultancy business. We have exciting plans for the future and expect to grow over the next 3 years!
The group is 52% employee-owned, with the rest made up of a Charitable Trust we established and the founding family. We’re proud to be B Corp certified and recognised by them as one of the top 5% of companies to work for in the world.
This role involves working across Sawday’s and Canopy & Stars.
Your role
We are looking for an SEO & Content Coordinator within our marketing team. You’ll be primarily responsible for writing, building and optimising SEO landing pages and blog articles in line with our content marketing plan, and inspiring guests with strong imagery that tells a story. A key part of your role will be improving the SEO of our websites through on-page optimisation. You’ll also be involved in our wider marketing activity and support with marketing campaigns, as well as merchandising our websites.
Your role will be split equally across the Sawday’s and Canopy & Stars brands.
Job Title
SEO & Content Co-ordinator
Reports to
SEO Manager
Works with
- SEO & Content Executive
- Marketing Managers
- Marketing Executives
- Social Media & Content Executive
- Owners Team
- Membership Team
- Platform Team
Responsible for
You’ll be primarily responsible for writing, building and optimising on-site content for SEO
Main tasks and responsibilities
- Writing copy for new and existing SEO landing pages and articles
- Building landing pages to support our SEO strategy, as well as for marketing campaigns
- Optimisation of existing pages on our websites with keyword rich, engaging content
- Following SEO best practices to help us improve our organic traffic
- Monitoring performance and reporting on results through data analysis
- Building and updating collections of places on our websites, using CMS
- Supporting the SEO & Content Executive with on-site merchandising of our websites
- Keeping the websites up-to-date based on current and seasonal marketing activity
- General edits and updates to our websites, as required
- Image selection, editing and resizing
- Logging marketing activity for our collection of places, uploaded into our CRM systems
Skills and experience
Necessary:
- 1+ year experience in a marketing role
- Understanding of and interest in SEO
- Creation of content and copywriting for digital platforms
- Confident written and verbal communication
- Strong attention to detail
- Proven track record of using content management systems (ideally marketing software)
- Analytical skills and confident in reading and interpreting data
- Confident in managing multiple work streams and communicating with different teams
- Strong organisational and time-management skills
- Driven, enthusiastic, and a keen passion to produce work accurately and efficiently
- Ability to work independently and collaboratively as part of a team
- Ability to carry out simple image manipulation in Photoshop
- Strong eye for imagery, colouring, and following house/brand style
Desirable:
- Previous experience in a marketing department
- Experience using SEO tools such as Google Analytics and Search Console
- Travel or outdoor brand experience
Knowledge and qualifications
Desirable:
Marketing or SEO qualification
Hours, salary & benefits
- Up to £25,000 per annum
- 25 days holiday per year, plus bank holidays
- Full-time, 37.5 hours/5 days per week
- Flexi time and hybrid working, with the option to work some time from home as well as the office (needs to be commutable from Bristol).
- Company pension scheme: 5% employee contribution, 4% company contribution
- An employee-owned company: after your introductory period, you will be eligible to a share of any dividends
- A special place to work: a colourful, upcycled, recycled, open plan office on Bristol’s buzzing harbourside
- DEIBA Team: a team focused on diversity & inclusion efforts for our employees and customers
- £275 per year towards staying in one of our special places
- 20% employee discount and 10% family and friends discount on Canopy & Stars breaks, 10% discount on Paws & Stay breaks
- Enhanced maternity and paternity pay
- A volunteering day per year
- A ‘Climate Journey Day’ policy, which gives you the opportunity to earn up to two paid days per year to travel to and from a holiday destination using low-carbon transport.
- Employee benefits such as an additional ‘wellness day’ to take each year and use on an activity of your choice, a quarterly wellness budget, plus much more
- Social and wellbeing events held throughout the year
Applications
Applicants need to be within a commutable distance of Bristol for in office working
Closing date for applications: Monday 14th October
Our Behaviours and Values
How we work is just as important as the success we achieve at Sawday’s. During your time with us, you will be expected to treasure, protect, and embody our behaviours and values every day.
We celebrate quirkiness and difference
We dance to the beat of our own drum
We encourage curiosity and creativity
We champion individuality and the ‘special’
We follow head and heart
We are solidly commercial while flexible and ‘human’
We are empathetic, generous and supportive
We make ethical, holistic, long-term decisions
We do important things brilliantly
We use business as a force for social, environmental and economic good
We are committed to our craft and deliver with ambition and purpose
We relish our role in sustaining a happy, healthy world
We bring positive energy
We foster a genuine spirit of togetherness and family
We take pleasure in empowering and delighting others
We are driven to learn, grow, connect and contribute
Finally
We place a strong emphasis on ethics, people and the environment and it is important to us that you understand, strongly identify with, and are able to develop the company ethos.
We are proud to be an equal opportunity employer and an inclusive company, where diverse backgrounds and perspectives are valued and where everyone can bring their full, authentic selves to work.
As a Disability Confident Employer, we offer a guaranteed interview to any disabled candidate who meets all the ‘Necessary’ skills listed above and is a commutable distance from the office.
If you need any further assistance with your application, or require the application form in a different format, please contact leila.wright@sawdays.co.uk
How to Apply for this SEO Job
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Entry Level SEO Jobs, In-house SEO jobs, Salary Listed, SEO Analytics Jobs, SEO Associate Jobs, SEO Content Jobs