Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.
You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:
For Children. For Change. For Life.
Position: Website Content & SEO Strategist
Reports to: Product Owner, Marketing
Position Term: Full Time Permanent
Primary Location: Mississauga, Ontario, Canada
Workplace Type: Hybrid
Job Purpose:
First impressions are everything, and with this role, you will be leading the first impression of the World Vision Canada website. Leaning into your website content experience you will play a critical role on our digital team. Responsible for leading the website’s SEO and content strategy, you will be involved in both strategy and hands-on execution of content. In short, you are an expert at SEO, a strong copywriter, and have a natural ability to craft and lead website content strategy for others to follow. In addition, your curious mindset will lead you to constant testing and optimization of your strategy.
Role Breakdown:
(55%)
- Build and execute on SEO and web content strategy
- Optimize website’s ranking on SERPs including keyword research and implementing on- and off-page SEO techniques
- Facilitate meetings with product, marketing and customer insight teams to define publishing processes, optimization testing and editorial calendar
- Develop frameworks within content strategy (i.e. page frameworks for optimized conversion, SEO guidelines for all copywriters)
- Work alongside the Product Owner for alignment on direction of strategy
- Review/coach on content and tone of voice with writer, designer, developer
(25%)
- Copywrite for campaign landing pages and blog articles based on editorial calendar that you’ll define
(20%)
- Regularly monitor KPIs dashboard on web content and SEO performance; and provide recommendations
- Lead meeting on optimization ideas/backlog with the rest of the team (incl. marketer, writer, designer, rich media producer)
Responsibilities:
Envisioning Effective Strategy
- Creates and executes a persuasive SEO and website content strategy that influences target audiences throughout various stages of the buying journey, ultimately driving engagement and donations.
- Analyzes existing content and content ecosystem and provides recommendations to drive efficiency and improve quality of content.
- Collaborates with marketing, product and customer insights teams to build a website content strategy (including an SEO strategy) and publishing processes, ensuring a seamless user journey based on audience segmentation.
- Plans test and learn cycles using data and insight, aiming to be as close to the target audiences’ needs and desires as possible.
- Gathers audience insights and makes recommendations on innovative content strategies that drive engagement.
Managing and Executing Creative Content
- Creates, writes, and produces relevant SEO website content to realize the team’s shared vision and website content strategy.
- Leads and manages a website editorial calendar.
- Evolves the website tone of voice based on audience insight and socializes it within Brand and Marketing teams.
- Develops frameworks for website content creators to optimize webpages for SERPs, engagement and conversion
- Acts as the “chief website editor” to check for grammar/spelling, brand messaging and on-page SEO optimization.
- Coaches team members on developing SEO-friendly content, writing flow, readability, sentence variety and structure, specific to target audience.
- Establishes strong relationships with subject matter experts across the organization to source impactful content ideas.
Performance Metrics
- Establishes and tracks key performance indicators (KPIs) to measure the success of go-to-market activities. Continuously refines the website content strategy based on data-driven insights.
Practice Leadership
- Seeks and maximizes opportunities to inspire a subset of our Agile team.
- Demonstrates functional expertise to those directly working in the same marketing community of practice. Helps foster a culture where every idea is valued, and every team member feels empowered.
Continuous Learning:
- Stays ahead of the curve in journalism, marketing, digital and humanitarian trends. Leads initiatives to refine our processes, always seeking ways to do more good, more efficiently.
Qualifications:
- Degree/Diploma in Journalism, Marketing, or similar discipline
6-8 years of proven experience in driving successful, scalable and high-impact website content strategies - Expert knowledge of keyword research, SEO best practices and search engine algorithms trends
- Expert proficiency with SEO and analytics tools (e.g. Ahrefs, Google Search Console, SEMrush)
- A digital native with a deep understanding of digital customer journeys and the ability to build brand relevance through content optimization
- Demonstrated ability to transform ideas into compelling story arcs that tell diverse stories and resonate with the target audiences
- Superior written and verbal communication skills
- Demonstrated organizational, interpersonal, proofreading, communication and creative skills
- Experience executing strategies for customer segments/personas
- Hands-on experience with analytics platforms such as Google Analytics and Adobe Analytics
- An Agile mindset with the ability to manage priorities
- Experience with digital technologies, such as Adobe Experience Manager, HTML & CSS is an asset.
Why Consider Us?
- World Vision Canada has consistently been awarded Canada and GTA top employer awards.
- We are Canada’s largest development, relief, and advocacy non-profit organization.
- We embody an Agile mindset here.
- We offer competitive pay and benefits. Our comprehensive health benefits start at day 1 which includes a Health Spending Account.
- We match pension contributions up to 6% and provide a top-up for pregnancy & parental leaves.
- We offer extra time off for restoration by closing for an additional day on long weekends, 6 times a year.
- We provide up to six weeks’ vacation, plus paid sick days, personal days & wellness days.
- We offer a family-friendly, caring, and flexible work environment.
We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world – and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed.
Our Core Values: We are committed to the Poor. We are Christian. We are Stewards. We value People. We are Partners. We are Responsive.
Qualified candidates must be able to demonstrate a commitment to the core values and mission of the World Vision partnership.
World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.
World Vision Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Thank you for your interest; however only those applicants selected for an interview will be contacted.
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