Harbor Freight Tools
Job Description
The Search Engine Optimization (SEO) Analyst reports to the Sr. Manager of E-Commerce Digital Merchandising and is integral to the E-commerce business. The SEO Analyst is responsible for improving our website’s visibility on search engines. Essential duties include conducting keyword research to identify relevant search terms, optimizing website content to rank higher in search results, and analyzing traffic data to measure the effectiveness of SEO strategies. This role is also responsible for monitoring trends, keeping up with search engine algorithm changes, writing SEO content, such as articles and optimizing category page copy, and working with developers to ensure the site follows best practices for SEO.
Duties and Responsibilities
- Perform keyword research to identify relevant keywords and guide content creation, optimization, and SEO strategy.
- Write or guide the creation of SEO-optimized articles, FAQs, and other content as requested.
- Collaborate with web developers to ensure site structure, speed, mobile-friendliness, and crawlability are optimized for search engines.
- Analyze competitors’ SEO strategies to identify opportunities for improving rankings.
- Track, measure, and report on SEO performance using tools like Google Analytics, Search Console, and other SEO platforms. Provide regular reporting on SEO performance and suggest improvements to leadership.
- Collaborate with multiple teams, including merchants, QA product experts, and marketing teams.
- Stay updated on industry trends, algorithm updates, and emerging SEO best practices.
- Regularly conduct site audits to identify and resolve any issues that could impact search engine performance.
- Implement linking strategies to grow page and domain authority.
Scope
- Staff supervision and development: No
- Decision making: Supports and collaborates on policy development and resolves problems
- Travel: Up to 5%
- Flex Designation: Remote from anywhere within the continental U.S.
Requirements
Education and Experience
Education Requirements
Bachelor’s degree is required in marketing, information technology, or related field.
Years of Experience
Minimum of 3 years of experience in e-commerce, on-site search, search engine optimization, or a related function.
Skills
- Experience working with reporting/analytics tools such as Google Analytics, Looker Studio, and SEO tools
- Experience with SEO keyword research tools.
- Basic knowledge and understanding of tools.
- Knowledge of SEO and related web traffic metrics.
- Experience with workflow tools (Jira, Workfront, Trello).
- Proficiency with Microsoft Office Suite, with a strong knowledge of Excel including pivot tables, vlookups, etc.
- Highly organized, detail-oriented, and timeline-driven with ability to handle many competing priorities, fulfill several project requests simultaneously in a changing environment, and meet tight deadlines.
- Ability to collaborate in a rapidly evolving matrixed environment and to interact effectively with business stakeholders.
- Excellent written and verbal communication skills with experience working with multiple business teams and stakeholders at different levels of the organization.
- Strong customer service skills, the ability to work well under pressure with a variety of people; facilitating communication between teams.
- Possess a motivated, “self-starter” personality, with the ability to learn and adapt quickly to changing needs.
- Track record of exhibiting end-to-end ownership of the processes they are responsible for, efficient problem-solving, and an ability to adopt new skills.
- Ability to work effectively individually and in a collaborative team-oriented environment using sound judgment in decision-making.
Physical Requirements
- General office environment requiring ability to:
- Stand, walk, sit for extended periods of time.
- Speak and listen to others in person and over the phone and video conferencing.
- Use keyboard and read from computer screen and reports.
- The ability to lift up to 15 lbs.
Safety
Must be able to perform this job safely in accordance with standard operating procedures and good manufacturing practices, without endangering the health or safety of self or others.
About Harbor Freight Tools
We’re a 45 year-old, $8 billion national tool retailer with the energy, enthusiasm, and growth potential of a start-up. We have over 1,500 stores in 48 states across the country and are opening several new locations every week. We offer our customers more than 7,000 tools and accessories, from hand tools and generators to air and power tools, from shop equipment to automotive tools. We provide our customers with the right tool for the right job at the right price, always delivering quality and value.
The anticipated salary range for this position is $64,000 – $95,900 depending on location, knowledge, skills, education and experience. This position is also eligible for an annual discretionary bonus. In addition, we offer comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability. Eligible Associates are able to enroll in our company’s 401k plan. Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays). Paid sick time up to 80 hours per year unless otherwise required by law.
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