Alley
At Alley, we’re always pushing boundaries to deliver exceptional digital experiences. As part of our mission to grow and innovate, we’re launching a dedicated SEO service offering to complement our existing web design and development capabilities.
The Senior SEO Manager will spearhead Alley’s new SEO service offering, driving strategy, execution, and growth. This is a unique opportunity to establish and lead a critical new practice area, working closely with leadership to define our vision and approach. You’ll have the freedom and resources to develop innovative strategies, expand the team, and grow the service as far as your ambition takes you. Since superior attention to detail is a must and no detail is too small — be sure to include “Welcome to the world of tomorrow!” in your cover letter to be considered.
If you’re ready to make a significant impact and shape the future of our SEO services, we want to hear from you!
Alley is an equal opportunity employer and we seek to increase diversity in the tech industry. We encourage applications from women, Black people, indigenous people, people of color, LGBTQIA+ people, disabled people, and other communities traditionally underrepresented in this field. To learn more about how Alley values diversity, equity, and inclusion (DEI), read our DEI pledge.
For information on our hiring process and what it’s like to work at Alley, please check out our FAQ. If you have any questions about our hiring process, please contact us at hiring@alley.com.
Key Responsibilities
There are three parts to this job: reporting, advising, and systems building.
- Reporting & Analysis:
- Analyze clients’ and prospective clients’ websites to identify SEO weaknesses and opportunities.
- Perform detailed keyword research, competitive analysis, and technical audits to guide optimization strategies.
- Prioritize and recommend updates to client sites based on ROI potential and strategic value.
- Regularly monitor and report on site performance using tools such as (but not limited to) Google Analytics and Google Lighthouse.
- Deliver clear, actionable insights to clients and internal teams, backed by data and analysis.
- Advising & Collaboration:
- Partner with other departments to support sales pitches, planning for new websites, and updates to existing websites.
- Educate and guide developers and designers on SEO best practices and the latest search engine algorithm and policy changes.
- Serve as a trusted SEO expert, advising both internal teams and clients on how to align SEO strategies with broader business goals.
- Stay informed on industry trends and communicate relevant updates and their potential impact on client strategies, especially on AI’s role in shaping the industry.
- Practice Development & Systematizing:
- Build and scale Alley’s SEO practice by creating repeatable, efficient, and sustainable processes.
- Develop and maintain documentation, frameworks, and playbooks for SEO best practices and workflows.
- Identify and implement tools, including LLMs, to support and streamline SEO efforts across teams.
- Establish quality control measures to ensure consistency and effectiveness in our SEO practice across all client work.
- Lay the groundwork to support future growth in SEO and adjacent services such as analytics and testing.
By mastering these areas, you’ll play a pivotal role in making Alley’s SEO service a trusted and indispensable offering, driving meaningful results for our clients. As the practice expands, so too will your opportunities, eventually leading to hiring and management.
Qualifications
- 5+ years of hands-on SEO experience, with a proven record of driving measurable results.
- Proficiency with SEO tools such as Google Analytics/GA4, Google Search Console, Lighthouse/CWV, SEMrush, Ahrefs, Screaming Frog SEO Spider, and others.
- Strong understanding of website architecture, semantic HTML, and content management systems (especially WordPress).
- Excellent analytical, problem-solving, and project management skills.
- Outstanding communication skills with the ability to articulate complex ideas to clients and stakeholders.
- Entrepreneurial mindset with a passion for building something new and driving growth.
- Leadership experience is a plus but not required—what matters most is your drive to lead and grow this practice area.
Bonus Points if…
- You have worked on a Scrum team.
- You have experience working in a newsroom or with a news media organization.
- You have experience working in an agency.
Benefits
- Competitive salaries – We tie compensation to seniority and experience. We are currently searching for a mid-level SEO specialist with a salary band starting at $90k. If you consider yourself to be at a higher level, we still encourage you to apply and can discuss additional opportunities with you!
- Medical, dental, and vision benefits
- 401(k) with company matching
- Profit sharing
- Monthly lunch allowance
- Flexible time off policy
- Remote-first – We are a fully distributed company, meaning we don’t have a set work location. Team members can choose to work from home or from a coworking space. We’ll help furnish your home office or rent you a coworking space.
Attention recruiters: Please do NOT contact us about this job. All hiring duties at Alley are carried out by our staff.
How to Apply for this SEO Job
Posted In
Mid Level SEO Jobs, Senior Level SEO Jobs, Salary Listed, SEO Manager Jobs, SEO Specialist Jobs, SEO Strategist Jobs, SEO Agency Jobs