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Company Description
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading non-profit organizations have partnered with us to build and maximize the value of their customer portfolios.
As Digital Strategy Lead, you will oversee the digital and mobile marketing strategy and implementation for the marketing campaigns targeting cardmembers to support new programs. Reporting into the SVP, Head of Travel and Rewards Marketing Strategy. This is a remote opportunity. This may include using behavioral & lifecycle insights to target cardmembers with personalized offers, promote engagement, increase redemption and grow loyalty.
You will be focused on setting up the on-site digital and mobile marketing strategy, placement mix, customer experience flow, A/B testing, creative development, channel delivery and campaign integration, results learning- and strategy optimization recommendations.
This opportunity will require you to work on a long-term assignment supporting a leading financial services client. You will partner with the Campaign strategy lead and the Execution lead, and work with a variety of cross-functional stakeholders and business areas including digital teams, domain owners, operations, and UAT to ensure a successful launch. You will lead the digital/mobile strategy as an important channel to delivering launch goals, and the end-to-end customer experience requirements, timelines, deliverables, approvals, issue management, and control systems for campaigns.
Core Responsibilities:
Serving as the digital marketing strategist driving best-in-class customer experiences and a successful launch, the following responsibilities are key to the role:
- Lead the on-site digital marketing plan with marketing and campaign partners
- Partner with internal execution and channel teams on the implementation of digital/mobile plan, including setting up placements and test strategies with digital channel management and UAT before launch
- Oversee digital / mobile creative development to ensure initiatives are on-strategy, on time and in budget
- Track campaign execution progress with the Execution Lead to ensure records are captured within the marketing workflow tool to maintain high controls standard
- Optimize digital engagement to improve results and create meaningful touchpoints and elevate the customer experience based on results and best practices
- Ensure strong focuses on end-to-end customer experience and controls, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed to a rigorous controls standard
- Work across multi-functional teams, such as:
- Product and Marketing Strategy team
- Digital Channel team and Operations
- Agencies for creative development and execution
- Market Information Management and channel teams to influence and coordinate targeting
- Market Analytics partner to report campaign results and campaign optimization recommendations
Qualifications:
- 10+ years of experience in digital / mobile marketing required
- Experience with ad serving engines (e.g., Pega or other)
- Experience with digital marketing results reporting and analysis
- Bachelor’s degree required
- Financial services including debit or credit marketing is a plus
- Agency-side experience is a plus
The anticipated salary range for this position is $113,000-$182,850. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
Location: USA – Remote – Maryland
Brand: Merkle
Time Type: Full time
Contract Type: Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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