Standard & Poors

Phone

212-672-6538

Location

USA
Hybrid (New York, NY, US)

Salary

$52-58/hr.

Experience

5-10 yrs

Job Type

Full Time or Contractor

Date Posted

January 24, 2025

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Digital Demand Marketing Associate Director – SEO

Start Date: 02/24/2025
End Date: 11/28/2025 (leave backfill)

• Interviews: Weeks of 1/27, 2/3 and 2/10
• Decision: 2/14

Pay Rate: $52-58/hour
Location: Hybrid-3 days remote/2 days in-office (Water Street, NY)

Standard & Poors, a leading credit rating agency, is seeking a Digital Demand Marketing Associate Director for a long term contract.

Key Responsibilities:

1. Website Optimization:
   • Manage and optimize the website using SEO best practices to enhance visibility and organic traffic.
   • Focus on user experience principles to improve customer engagement.
2. Digital Campaign Management:
   • Execute and optimize digital campaigns across multiple channels (social media, email, SEO, SEM, display ads).
   • Drive leads, visibility, and user engagement.
3. Digital Content Oversight:
   • Manage content assets to ensure relevance and engagement for various customer segments.
   • Oversee posting standards across digital channels.
4. User Experience (UX):
   • Collaborate with design and internal teams to enhance UX and ensure alignment with marketing goals.
5. Analytics:
   • Track and analyze performance metrics to optimize campaigns and user behavior.
   • Provide insights for ROI improvements.
6. Conversion Rate Optimization:
   • Implement strategies to convert website visitors into leads/customers.
7. A/B Testing:
   • Conduct tests on landing pages, calls-to-action, and advertising tactics to refine strategies.
8. Collaboration:
   • Ensure consistent messaging and branding across digital channels.
   • Train team members on social media, SEO, paid advertising, and tools.

Required Skills & Experience:

• 5-7+ years in a similar role, with a proven track record of successful digital campaigns.
• Proficiency in:
  • Content Management Systems (e.g., Adobe Experience Manager – AEM)
  • Advertising platforms (e.g., Google Ads, LinkedIn Advertising)
  • Social media management tools (e.g., Hootsuite, Oktopost)
  • Marketing automation tools (e.g., Pardot, Marketo)
• Solid understanding of SEO, content marketing, social media, and analytics.
• Analytical mindset with the ability to turn data into actionable insights.
• Collaborative team-oriented approach with excellent project management skills.
• Preferred: Experience with Adobe Experience Manager and Adobe suite products.
• Education: Bachelor’s degree in Marketing, Business, or a related field.

Additional Details:

Focus Areas:

• Website optimization for SEO and searchability.
• Digital campaign management (SEM, SEO, customer experience, and go-to-market strategies).
• Analytics-driven decision-making.
• A/B testing and optimization of marketing strategies.
• Content marketing to enhance user journey and engagement.

Preferred Background: Candidates from B2B industries

Phone
212-672-6538

Posted In
Senior Level SEO Jobs, Salary Listed, Content Marketing Jobs, SEO & PPC Jobs, SEO Analytics Jobs, SEO Associate Jobs, SEO Content Jobs, SEO Director Jobs, In-house SEO jobs, SEO Contractor Jobs