The Answer To This Interview Question:
To optimize a title tag, I focus on including relevant keywords close to the beginning of the title, ensuring it’s engaging and under 60 characters. I also try to craft it in a way that captures attention without being overly promotional, so it feels natural and attracts clicks.
What The Interviewer Really Wants To Hear:
The interviewer is likely looking for an understanding of how title tags balance SEO best practices with user engagement.
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Tips To Answer This Interview Question Successfully
Mention the importance of relevance and brevity.
A well-optimized title tag should include the primary keyword and be concise, ideally under 60 characters, to avoid truncation in search results. This allows both users and search engines to understand the page’s relevance quickly.
Focus on user intent when crafting titles.
Consider the user’s search intentare they looking for information or ready to make a purchase? Matching the title to the intent can significantly boost click-through rates.
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