The Answer To This Interview Question:
A well-optimized content page should balance technical SEO elements like meta tags, internal linking, and headers with engaging, valuable content. Its not enough to just stuff a page with keywords. Instead, content should be crafted with user intent in mind, providing real value and answers to the questions your audience is asking. This can also include using visual elements like images, video, or infographics to enrich the content.
What The Interviewer Really Wants To Hear:
The interviewer wants to see that you understand the balance between SEO best practices and providing genuine user value. Its important to show that youre aware of how keyword stuffing can be harmful and how user engagement is key.
Get New SEO Job Listings Sent To Your Inbox Weekly
Tips To Answer This Interview Question Successfully
Focus on user engagement and usefulness.
The key is to ensure that every piece of content has a purpose and addresses a users query in the best way possible. For example, a product page should inform the user and direct them toward conversion, while a blog post should provide in-depth, actionable advice on a topic.
Highlight the importance of combining SEO best practices with content that answers user queries and creates a good user experience.
When optimizing a service page, I made sure to provide clear information about the service while linking to related resources, leading to higher user engagement and conversions.
Click here to see more answers to popular SEO interview questions.