The Answer To This Interview Question:
Structured data is code that helps search engines understand the content of your page. It can enable rich snippets, such as star ratings or recipe information, which make your content stand out in search results. Implementing schema.org markup is key for this, and testing with Google’s Structured Data Testing Tool ensures everything is correct.
What The Interviewer Really Wants To Hear:
The interviewer wants to ensure you understand the technical aspects of schema markup and its value.
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Tips To Answer This Interview Question Successfully
Highlight how structured data impacts click-through rates.
Structured data makes your results more appealing in search, often leading to increased click-through rates. For example, rich snippets can display reviews or pricing details, helping attract more attention than a regular search result.
Share the tools you use to implement structured data.
I use schema.org to generate the appropriate markup and tools like Google’s Rich Results Test to ensure accuracy. Regularly updating the structured data to match new content keeps the site competitive in the search results.
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