The Answer To This Interview Question:
Duplicate content confuses search engines and dilutes ranking potential. I’d start by identifying duplicate pages, then use canonical tags to point to the preferred version. I’d also ensure 301 redirects are in place where needed and set parameters in Google Search Console to handle URL variations.
What The Interviewer Really Wants To Hear:
The interviewer wants to see that you understand how to identify and address duplicate content efficiently.
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Tips To Answer This Interview Question Successfully
Explain why resolving duplicate content is important for rankings.
Duplicate content can split ranking signals between multiple URLs, reducing a page’s potential to rank well. By consolidating content through canonical tags or redirects, you strengthen the authority of a single page.
Mention how to avoid duplicate content proactively.
In addition to canonical tags and redirects, implementing a consistent URL structure and regularly auditing the site will prevent duplicate content issues from recurring. Utilizing tools like Screaming Frog helps to identify potential problems early.
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