The Answer To This Interview Question:
First, I ensure the meta description is engaging, concise, and includes the primary keyword. It should act as a mini ad, encouraging clicks by highlighting the pages unique value. Keeping it between 150-160 characters helps avoid truncation in search results.
What The Interviewer Really Wants To Hear:
The interviewer wants to hear about your strategy for crafting compelling meta descriptions that drive clicks from SERPs.
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Tips To Answer This Interview Question Successfully
Emphasize the importance of relevance.
A good meta description should reflect the page content accurately while using persuasive language to entice users to click. It should include a call-to-action or highlight a key benefit of visiting the page.
Consider A/B testing meta descriptions.
Testing different versions of meta descriptions in Google Ads or search engine previews can reveal which language drives the highest click-through rates, improving overall performance.
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