The Answer To This Interview Question:
Some clear signs that a website might need a technical SEO audit include a sudden drop in traffic, slow page loading times, crawling issues flagged by Google Search Console, and duplicate content appearing across the site. Additionally, frequent indexing problems or security issues like non-secure pages can signal the need for a deeper audit to identify root causes and areas for improvement.
What The Interviewer Really Wants To Hear:
The interviewer wants to see if you can recognize the signs of deeper SEO issues and when to recommend a full technical SEO audit.
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Tips To Answer This Interview Question Successfully
Recognize key signals that may require a technical SEO audit.
A sudden traffic drop, crawling errors, slow site performance, or indexation problems are strong indicators that an audit is necessary. Catching these issues early can prevent bigger problems down the line.
Explain how to prioritize issues discovered during an audit.
Prioritize issues that have the biggest impact on user experience, security, or search engine visibility, like site speed and mobile-friendliness, while still addressing technical errors such as broken links or missing meta tags.
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