The Answer To This Interview Question:
Scaling SEO across multiple products starts with creating centralized guidelines and playbooks. I document best practices for technical SEO, content optimization, and reporting so teams can follow a consistent process. Collaboration is keyI work with product managers and marketing teams to tailor SEO strategies for each units goals. Finally, I centralize performance monitoring to track progress across all units effectively.
What The Interviewer Really Wants To Hear:
This question evaluates whether the candidate can standardize and scale SEO operations efficiently. Look for processes, playbooks, and collaboration.
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Tips To Answer This Interview Question Successfully
Develop SEO Playbooks
I create centralized SEO playbooks that document technical requirements, content guidelines, and workflows.
Centralize Performance Monitoring
I use dashboards to monitor performance across multiple business units and identify areas for improvement.
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