The Answer To This Interview Question:
URL structure plays a critical role in on-page SEO as it helps search engines understand the pages hierarchy and relevance. I always ensure URLs are concise, descriptive, and keyword-rich without being overstuffed. A well-optimized URL improves both user experience and crawlability.
What The Interviewer Really Wants To Hear:
The interviewer is looking for your understanding of how URLs contribute to SEO and user experience.
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Tips To Answer This Interview Question Successfully
Explain how URLs impact both search engines and users.
Clean and structured URLs make it easier for search engines to crawl your site and help users quickly understand the content. For example, a URL like /seo-tools-guide/ is better than /?id=12345.
Mention how you can fix poor URL structures.
If I encounter poor URL structures, I implement redirects and rewrite URLs using best practices, while avoiding too many parameters or long strings of numbers.
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