The Answer To This Interview Question:
Internal linking plays a critical role in Enterprise SEO by improving crawlability, distributing link equity, and helping users navigate large-scale websites efficiently. A well-structured internal linking strategy ensures that important pages are easily accessible to both users and search engines.
What The Interviewer Really Wants To Hear:
Interviewers expect you to understand how internal linking impacts crawl efficiency and SEO performance at scale, minimizing orphan pages and optimizing link distribution across thousands of pages.
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Tips To Answer This Interview Question Successfully
Improve Crawlability and User Navigation
“I designed an internal linking strategy that linked category pages to related subcategories, improving both user navigation and crawl coverage for a large e-commerce site.”
Distribute Link Equity Strategically
“For an enterprise blog, I used internal linking to point older, high-authority articles to newer, priority content, boosting rankings for key topics.”
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