The Answer To This Interview Question:
Reviews play a crucial role in local SEO because they build trust with customers and influence the ranking algorithm. Google tends to favor businesses with positive, frequent reviews. To help businesses earn legitimate reviews, I encourage them to ask satisfied customers for feedback and provide incentives like discounts or exclusive offers. Responding to all reviews, both positive and negative, also shows the business is engaged and values customer feedback.
What The Interviewer Really Wants To Hear:
The interviewer wants to hear your approach to gaining reviews and how you leverage them for local SEO.
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Tips To Answer This Interview Question Successfully
Emphasize the value of frequent and positive reviews.
For a retail store, I implemented a post-purchase email campaign asking customers to leave a review in exchange for a discount on their next purchase. This increased their number of reviews and improved their local rankings.
Highlight the importance of responding to reviews.
For a salon client, I helped them create a process for responding to all reviews, which not only improved customer engagement but also positively impacted their local SEO performance.
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