The Answer To This Interview Question:
Id start by updating the blog post with the latest information and ensuring its optimized for current keywords. Then, Id look at how to distribute the content across different channels. For example, turning key points from the blog into a series of social media posts, repurposing it as a video or podcast episode, or turning it into a downloadable PDF guide. The idea is to extend the reach of the content while keeping SEO top of mind.
What The Interviewer Really Wants To Hear:
The interviewer wants to know if you can think beyond just the blog post and find ways to extend its value across multiple channels.
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Tips To Answer This Interview Question Successfully
Use insights from the post to inform other content pieces.
When repurposing a blog post for social media, I focused on creating visually engaging Instagram posts and shorter, bite-sized content for Twitter, all of which linked back to the original blog post for more details.
Ensure consistency in messaging across channels.
For a technical blog, I created a downloadable PDF checklist that readers could use as a resource. This helped drive more newsletter sign-ups and increased engagement.
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