The Answer To This Interview Question:
Yes, I helped a service-based business rank in nearby cities by creating location-specific landing pages on their website. Each page was optimized with local keywords and included details about the services offered in that area. I also worked on earning backlinks from local directories and blogs in those nearby cities, which signaled relevance to Google.
What The Interviewer Really Wants To Hear:
The interviewer is looking for strategies that go beyond just having a physical location in the area. This shows creativity in local SEO.
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Tips To Answer This Interview Question Successfully
Focus on location-specific landing pages and local backlinks.
For a landscaping business, I created separate landing pages for each city they served, even though they didn’t have physical locations in all of them. These pages were optimized for the specific services in those areas, which led to better rankings.
Emphasize how to build local signals through content and links.
For a cleaning company, I worked on gaining backlinks from local bloggers and directories in nearby cities, which helped improve their local rankings even without a physical presence there.
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