The Answer To This Interview Question:
I begin by identifying seed keywords relevant to the content or topic, often through brainstorming or client input. Then, I use tools like Google Keyword Planner and Ahrefs to expand on these ideas, analyzing search volume, competition, and user intent. I also check how competitors rank for similar terms.
What The Interviewer Really Wants To Hear:
The interviewer is likely evaluating your ability to perform thorough keyword research and analyze competitive landscapes for SEO.
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Tips To Answer This Interview Question Successfully
Focus on using multiple tools for research.
In-depth keyword research should use tools like Google Keyword Planner, Ahrefs, or SEMrush to uncover keyword variations, competition, and search volume. Cross-referencing multiple sources ensures a balanced view of keyword opportunities.
Explain how to prioritize keywords.
After gathering data, prioritize keywords based on a balance of competition and search volume, aiming to target terms where your site can realistically rank while still bringing in significant traffic.
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