The Answer To This Interview Question:
Page speed is crucial because it directly impacts both user experience and SEO. A faster site keeps users engaged and reduces bounce rates, which sends positive signals to Google. Slow-loading pages frustrate users and can lead to higher abandonment rates, which might hurt rankings.
What The Interviewer Really Wants To Hear:
The interviewer wants to hear how well you understand the connection between speed, user experience, and SEO performance. Make sure you connect the dots between faster sites and better rankings.
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Tips To Answer This Interview Question Successfully
Explain how site speed plays a role in Google’s ranking algorithm.
While improving site speed creates a better user experience, it’s also a tie-breaker in Google’s ranking algorithm. If two sites have similar relevance, a faster page might rank higher. However, optimizing site speed can use up resources, so it needs to be prioritized based on overall SEO goals.
List quick win areas to focus on for the most ROI.
Some quick wins for improving site speed include optimizing image sizes, enabling browser caching, and reducing server response time. These adjustments can make a noticeable difference without overhauling the entire site.
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