The Answer To This Interview Question:
My process for optimizing a website for local search starts with on-page tactics like ensuring local keywords are used in title tags, meta descriptions, headers, and throughout the content. I also create location-specific landing pages. Off-page tactics include building local citations, earning local backlinks, and optimizing the Google My Business listing. Its important to ensure NAP (Name, Address, Phone number) consistency across all platforms.
What The Interviewer Really Wants To Hear:
The interviewer wants to know that you understand both on-page and off-page strategies and how they work together in local SEO.
Get New SEO Job Listings Sent To Your Inbox Weekly
Tips To Answer This Interview Question Successfully
Focus on on-page optimization for local keywords and content.
For a dental office, I created service pages for each specific location they served, optimizing them with local keywords and relevant content. This improved their rankings in local search results.
Highlight the importance of local backlinks and citations.
For a law firm, I built local citations on relevant directories and earned backlinks from local blogs, which helped boost their local search visibility.
Click here to see more answers to popular SEO interview questions.