The Answer To This Interview Question:
Optimizing a Google My Business listing involves ensuring that all business details are accurate and up to date, selecting the most relevant categories, and adding high-quality images. It’s also important to encourage customer reviews, respond to those reviews, and post regular updates and offers on the listing to keep it active. Using local keywords in the business description and services section also helps with ranking.
What The Interviewer Really Wants To Hear:
The interviewer is looking for a clear understanding of how to make a Google My Business listing stand out and perform well in search results.
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Tips To Answer This Interview Question Successfully
Focus on consistency and completeness of the business listing.
For a local gym, I made sure the Google My Business listing had consistent information across all directories, encouraged reviews, and uploaded new images regularly. This helped them appear in the top 3 results for “gym near me.”
Emphasize the importance of local reviews.
By responding to all reviews and encouraging satisfied customers to leave feedback, I helped a local restaurant improve its visibility in search results and build trust with potential customers.
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