The Answer To This Interview Question:
To optimize content and keywords for local intent, I use location-based keywords in title tags, meta descriptions, headers, and throughout the content. I also create local landing pages focused on the services or products offered in a particular area. Including local landmarks or neighborhoods in the content can help signal to search engines that the page is highly relevant to that geographic location.
What The Interviewer Really Wants To Hear:
The interviewer wants to see that you understand how to tailor content to match local search intent.
Get New SEO Job Listings Sent To Your Inbox Weekly
Tips To Answer This Interview Question Successfully
Focus on integrating location-based keywords throughout the content.
For a roofing company, I created landing pages for each city they served, optimizing the content with local keywords and incorporating mentions of popular neighborhoods. This boosted their rankings for local searches.
Emphasize creating unique, locally focused content.
For a fitness studio, I used local keywords and mentioned nearby landmarks and events in blog posts, which helped them rank for searches in their area.
Click here to see more answers to popular SEO interview questions.