The Answer To This Interview Question:
NAP consistency is crucial for local SEO because search engines rely on accurate business information to verify the credibility of a business. If there are discrepancies in the businesss NAP across different platforms, it can hurt local rankings. Citations, which are mentions of the business on local directories or websites, also play a significant role in improving local search visibility by reinforcing trust and relevance to search engines.
What The Interviewer Really Wants To Hear:
The interviewer is looking for a clear understanding of why NAP consistency and citations matter in local SEO.
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Tips To Answer This Interview Question Successfully
Highlight the impact of NAP consistency on trust signals.
For a law firm client, I found inconsistencies in their NAP information across various directories, which hurt their rankings. By fixing those discrepancies, we saw a noticeable improvement in local search visibility.
Emphasize the importance of accurate citations in local search.
I helped a local gym by ensuring they had consistent citations across multiple directories, which led to improved rankings and more foot traffic.
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