The Answer To This Interview Question:
The success of a local SEO campaign is measured by tracking several key performance indicators, including local search rankings, organic traffic from the targeted geographic area, and the number of actions taken from the Google My Business listing, like calls, directions, or website clicks. Increases in foot traffic, conversions, and customer reviews can also be good indicators of success.
What The Interviewer Really Wants To Hear:
The interviewer wants to hear that you can track the impact of local SEO efforts with measurable results.
Get New SEO Job Listings Sent To Your Inbox Weekly
Tips To Answer This Interview Question Successfully
Highlight the importance of tracking rankings and conversions.
For a local restaurant chain, I tracked the increase in website clicks and phone calls from the Google My Business listing after optimizing the profile and building local backlinks. This directly correlated with a 15% increase in foot traffic.
Emphasize the value of monitoring customer actions and reviews.
I used Google My Business Insights and call tracking to monitor the rise in local calls and directions requested, which helped measure the tangible impact of local SEO efforts.
Click here to see more answers to popular SEO interview questions.