The Answer To This Interview Question:
The success of an Enterprise SEO strategy is measured using a combination of metrics, including organic traffic, keyword rankings, revenue from organic conversions, and improvements in technical SEO (e.g., reduced crawl errors). Aligning these metrics with business goals ensures a comprehensive evaluation.
What The Interviewer Really Wants To Hear:
Interviewers want to see that you can tie SEO performance metrics to business objectives and use data to demonstrate ROI, especially for enterprise-scale websites.
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Tips To Answer This Interview Question Successfully
Focus on Revenue Impact
“I’ve measured success by tracking revenue generated from organic traffic, ensuring SEO efforts align with business growth and profitability.”
Monitor Organic Traffic and Keyword Group Performance
“For a key category, I tracked organic traffic growth and share of search for critical keyword groupings, ensuring our strategy targeted high-priority areas effectively.”
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