The Answer To This Interview Question:
Local SEO is critical for businesses with physical locations because it ensures that people in the surrounding area can find them online when searching for relevant services or products. One successful campaign I worked on involved optimizing the Google My Business listing for a local coffee shop, integrating local keywords into their website content, and building local backlinks from relevant sites. This resulted in a 30% increase in foot traffic and a 20% increase in online orders within six months.
What The Interviewer Really Wants To Hear:
The interviewer is looking for examples of how local SEO can drive real-world business results. Its important to highlight the specific strategies you used to make local SEO effective.
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Tips To Answer This Interview Question Successfully
Highlight the importance of Google My Business optimization.
When I optimized a Google My Business listing for a small business, I added relevant categories, included high-quality images, and consistently updated the listing with posts and promotions. This helped improve their local rankings significantly.
Emphasize how local SEO impacts both online and offline results.
For a restaurant client, I created local citations and partnered with local bloggers to create content that linked back to their site. These efforts led to better local search rankings and increased foot traffic.
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