The Answer To This Interview Question:
Identifying technical issues on large-scale websites requires using powerful crawlers like Screaming Frog, Botify, or Sitebulb to detect errors such as broken links, duplicate content, and missing tags. Additionally, leveraging tools like Google Search Console and server logs can uncover indexing errors, crawl budget inefficiencies, and slow-loading pages. Regular monitoring and prioritization of fixes are essential to maintain site health.
What The Interviewer Really Wants To Hear:
Interviewers want to see your ability to use advanced tools and scalable processes to identify and prioritize technical SEO issues effectively, ensuring they don’t hinder site performance.
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Tips To Answer This Interview Question Successfully
Audit and Address Issues at the Template Level
“For a dynamic site, I audited key templates like product and category pages to ensure consistent implementation of meta tags, structured data, and internal linking.”
Leverage Server Logs for Crawl Insights
“In a previous role, I analyzed server logs to understand how search engines were crawling the site and identified areas where crawl budget was being wasted.”
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