The Answer To This Interview Question:
Internal linking helps distribute page authority and signals to search engines which pages are most important. I use internal links strategically, linking from high-traffic or authoritative pages to newer or less visible ones. This also helps users navigate the site more easily, improving engagement metrics.
What The Interviewer Really Wants To Hear:
The interviewer is checking if you understand how internal links influence both user experience and search engine crawling/indexing.
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Tips To Answer This Interview Question Successfully
Highlight authority distribution through linking.
Internal links pass authority and relevance from stronger pages to weaker ones, helping search engines understand the site’s structure and prioritize indexing of important content.
Discuss linking from relevant anchor text.
Linking from relevant and descriptive anchor text, rather than generic terms like “click here,” enhances both SEO and user navigation, as it provides context to search engines about the linked page’s content.
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