The Answer To This Interview Question:
Keyword research for an enterprise website requires a scalable approach. I focus on identifying high-volume, high-intent keywords that align with the site’s content library, often using tools like SEMrush or Ahrefs to analyze keyword opportunities, competitors, and gaps.
What The Interviewer Really Wants To Hear:
Interviewers expect you to demonstrate a strategic approach that considers the scale and complexity of enterprise websites, ensuring keywords align with user intent and business goals.
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Tips To Answer This Interview Question Successfully
Identify Themes and Patterns Across Keywords
“I analyze subsets of keywords to find common themes, then use those insights to create scalable strategies for targeting broader categories across the site.”
Utilizing Internal Search Data
“I’ve leveraged internal search query data to uncover keywords users are actively searching for on the site, helping prioritize content updates and new opportunities.”
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