What’s your process for handling SEO during major feature rollouts?

The Answer To This Interview Question:
My process for managing SEO during major feature rollouts starts with pre-launch impact analysis. I work with product teams to evaluate changes—site structure updates, new URLs, or content changes—and identify risks to existing rankings. I recommend implementing SEO best practices during development and perform thorough QA before launch. Post-launch, I monitor performance metrics closely (rankings, traffic, errors) and make quick adjustments if needed.

What The Interviewer Really Wants To Hear:

This question tests a candidate’s ability to minimize SEO disruption during product updates. Look for pre-launch evaluation, cross-team collaboration, and monitoring.


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Tips To Answer This Interview Question Successfully

Conduct Pre-Launch Impact Analysis

I assess how a rollout will impact current rankings and recommend changes to minimize risks or loss.

Monitor Post-Launch Metrics

After launch, I closely track rankings, traffic, and errors to quickly address any negative impacts.

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