The Answer To This Interview Question:
When I identify competing pages targeting the same keywords, I often consolidate the content into a single, stronger page. If both pages have unique value, I differentiate them by refining their target keywords and optimizing internal linking to clarify their purposes.
What The Interviewer Really Wants To Hear:
The interviewer wants to see if you can effectively resolve keyword cannibalization issues.
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Tips To Answer This Interview Question Successfully
Discuss keyword cannibalization and how to handle it.
When competing pages are identified, I prioritize the stronger page, consolidating content if necessary, and use 301 redirects to guide users and search engines to the right resource.
Talk about how to adjust keyword strategies.
I perform keyword mapping and ensure each page targets unique, long-tail keywords to reduce overlap and improve visibility.
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