The Answer To This Interview Question:
I ensure that the primary keyword appears in key areas like the title, headings, and the first 100 words. From there, I naturally spread the keyword and its variations throughout the content without overstuffing. I also use related terms to provide a more comprehensive approach to the topic.
What The Interviewer Really Wants To Hear:
The interviewer wants to know if you understand how to distribute keywords in a way that enhances relevance without hurting readability.
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Tips To Answer This Interview Question Successfully
Discuss keyword placement in critical areas.
Keywords should be placed naturally in the title, headers, meta description, and throughout the body of the content. Avoid keyword stuffing by using variations and related terms to maintain a natural flow while signaling relevance to search engines.
Mention latent semantic indexing (LSI).
Use LSI keywords to support the main topic. These related terms help search engines understand context and relevance while enhancing the reader experience without over-reliance on the primary keyword.
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