The Answer To This Interview Question:
Local SEO is centered around geographically specific searches and optimizing for local intent. This often includes managing your Google Business Profile and building local citations. General SEO focuses more on global or national reach, with broader keyword strategies and more focus on content optimization.
What The Interviewer Really Wants To Hear:
They want to see that you understand the unique aspects of local SEO, particularly when compared to traditional SEO strategies.
Get New SEO Job Listings Sent To Your Inbox Weekly
Tips To Answer This Interview Question Successfully
Clarify Google Business Profile impact
Google Business Profile is a game-changer for local SEO. Optimizing this listing can have an immediate impact on local search visibility.
Talk about content
While general SEO places heavier emphasis on long-form content, local SEO benefits more from local events, news, and partnership content that ties back to the community.
Click here to see more answers to popular SEO interview questions.