The Answer To This Interview Question:
A canonical tag is an HTML element that signals the preferred version of a page to search engines, helping to manage duplicate content. On enterprise sites with thousands of pages, canonical tags are critical for consolidating link equity, avoiding index bloat, and ensuring the correct pages rank in search results.
What The Interviewer Really Wants To Hear:
Interviewers are looking for your ability to explain how canonical tags address large-scale content duplication issues, improve SEO efficiency, and protect enterprise websites from ranking penalties.
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Tips To Answer This Interview Question Successfully
Manage Duplicate Content
“For an e-commerce client, I implemented canonical tags on product pages with multiple URL parameters, reducing duplicate content and improving the ranking of primary pages.”
Consolidate Link Equity Strategically
“I used canonical tags to consolidate link signals from similar blog posts, ensuring all authority pointed to the main resource, which improved its rankings significantly.”
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