Can you explain what SEO means and why it’s important for businesses?

The Answer:
Search Engine Optimization, is the process of optimizing a website to improve its visibility in search engine results pages (SERPS for relevant queries.  The goal of SEO is to attract high-quality, organic (unpaid) traffic to a website by ensuring that the site aligns with search engine algorithms and provides value to users.

For businesses, SEO is critical because it directly impacts visibility, credibility and their bottom line.

What The Interviewer Really Wants To Hear::

They’re looking for you to demonstrate your understanding of SEO and its business impact…


Get New SEO Jobs Listings Sent To Your Inbox Weekly


Tips To Answer This Interview Question Successfully

Highlight Why SEO Matters for Businesses

For businesses, SEO is critical because it helps them be found by people who are actively searching…

Connect SEO to Business Goals

When done well, SEO can significantly impact a business’s revenue…

Want SEO jobs delivered to your inbox every Monday?