The Answer To This Interview Question:
I start with a high-level analysis, looking at crawlability, indexation, and site speed. Tools like Screaming Frog, Google Search Console, and Sitebulb help identify areas for improvement. I then dig deeper into things like mobile usability, internal linking, and structured data.
What The Interviewer Really Wants To Hear:
The interviewer is checking how thorough and methodical you are when identifying technical SEO issues.
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Tips To Answer This Interview Question Successfully
Highlight the key areas you analyze first.
My first step is to analyze how well search engines can crawl and index the site. If Google can’t see the site properly, no other SEO improvements will matter. I also prioritize identifying duplicate content and site speed issues.
Share your experience with tools.
I regularly use tools like Screaming Frog for crawling, Google PageSpeed Insights for performance, and Ahrefs for identifying broken backlinks. Each tool provides a layer of insight that helps me diagnose issues comprehensively.
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