The Answer To This Interview Question:
For A/B testing SEO changes, I focus on controlled tests to ensure accuracy and limit risks. I use tools like Google Optimize to test changes in elements like titles, descriptions, or internal links. I isolate one variable at a time, monitor metrics like CTR and traffic over a few weeks, and ensure no negative impact on search rankings. Post-test, I validate results with data before scaling the changes.
What The Interviewer Really Wants To Hear:
This question tests the candidates ability to measure changes in SEO elements without negatively impacting performance.
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Tips To Answer This Interview Question Successfully
Test Titles and Meta Descriptions
I run A/B tests for page titles or meta descriptions to see what improves click-through rates.
Validate Results Before Scaling
I monitor test outcomes for CTR and traffic, then carefully roll out successful changes across similar pages.
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