| The Technical SEO Analyst manages the discovery, analysis, and optimization of technical aspects of the in-house SEO program. Typically working with cross-functional teams in a fast-paced environment, Technical SEO Analysts focus on improving site elements like architecture, indexing, and page speed. They aim to enhance search engine performance and deliver a superior user experience. |
Anticipated Skill Breakout
Job Responsibilities
- Website Auditing and Analysis: Conduct comprehensive technical SEO audits of websites to identify and fix issues related to crawling, indexing, and overall technical performance; Evaluate site architecture, URL structure, and internal linking to optimize for search engine visibility.
- Monitoring and Optimizing Site Performance: Analyze and improve site speed, mobile responsiveness, and core web vitals (e.g., LCP, FID, CLS) to ensure optimal performance for both users and search engines; Use tools like Google Search Console, PageSpeed Insights, and Lighthouse to monitor performance and troubleshoot any technical issues.
- Technical Troubleshooting: Identify and resolve issues related to crawl errors, duplicate content, broken links, canonical tags, and other SEO-related bugs. Ensure proper implementation and optimization of schema markup and structured data.
- Collaborating with Development Teams: Work closely with developers to ensure that SEO best practices are integrated into the website’s design and development processes. Provide technical guidance for the implementation of SEO improvements, including JavaScript rendering issues, lazy loading, and server-side optimizations (e.g., for HTTPS, redirects).
- Mobile and International SEO: Ensure websites are mobile-friendly, optimizing for mobile-first indexing and AMP (Accelerated Mobile Pages) when necessary. Optimize websites for international SEO, including hreflang tags and localization strategies, when targeting different countries or regions.
- Monitoring and Reporting: Track and analyze key technical SEO metrics using tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Ahrefs.
- Staying Current with SEO Trends: Keep up-to-date with the latest SEO trends, algorithm updates, and emerging technologies to continuously refine technical SEO strategies.
- Working with Cross-functional Teams: Collaborate with content, design, and marketing teams to ensure all site changes align with SEO goals and technical best practices.
- Security and HTTPS: Ensure that websites are secure by enforcing HTTPS protocols, implementing security headers, and safeguarding against common vulnerabilities like malware or hacking.
- Log File Analysis: Analyze server log files to understand how search engines are crawling the site and identify any crawl inefficiencies or issues.
Qualifications
- Education: A Bachelor’s degree in a related field such as Marketing, Computer Science, Information Technology, or a similar discipline is often preferred.
- Experience: 2 to 4 years of hands-on experience in technical SEO, including managing and optimizing websites for search engines.
- SEO Tools Proficiency:
- Proficiency with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, Moz, and other similar platforms.
- Familiarity with technical tools like PageSpeed Insights, Lighthouse, and log file analyzers.
- Technical Skills:
- Understanding of HTML, CSS, and JavaScript as they relate to SEO (e.g., how certain tags, scripts, or structures impact search engine crawling and indexing).
- Familiarity with web development processes, content management systems (CMS), and SEO plugins.
- Basic knowledge of server configurations (e.g., .htaccess, robots.txt, and XML sitemaps) and how they affect search engine crawling.
- Experience with optimizing site speed, mobile responsiveness, and Core Web Vitals.
- Soft Skills:
- Strong communication skills to explain technical concepts to non-technical stakeholders.
- Ability to collaborate with cross-functional teams, including developers, content creators, and marketing personnel.
- Attention to detail and a passion for optimizing websites from a technical perspective.
- Certifications (Optional but Preferred):
- Certifications in SEO, Google Analytics, or other digital marketing platforms are often seen as a plus. Popular certifications include:
- Google Analytics Individual Qualification (GAIQ)
- HubSpot SEO Certification
- SEMrush Academy Certifications
- Yoast Academy Certifications
Example Job Descriptions (Click to expand)
Looking for examples of job description/postings for SEO Manager roles? Below are two examples from successful placements here at SEOJobs.com
Technical SEO Analyst Example Job Description #1
We seek a seasoned [Technical] SEO Analyst to join our ROI-Focused Digital Marketing Agency. Working alongside the SEO team, you will identify high-impact areas in our evolving organic process where you will spearhead and drive operational improvements.
To get an interview for this position, you must be:
- A motivated, results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization cross-functionally.
- A self-starter who can think critically, multi-task, and keep up in a fast-paced environment.
- Able to convey compelling messages and transform complex concepts into clear communications.
- Be an overachiever and love what you do!
- This is a full-time in-house position at our office in Boise, Idaho.
Responsibilities
- Provide SEO analysis and technical optimization recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword-specific.
- Monitor and evaluate search results and search performance across the major search channel.
- Deliver SEO content marketing recommendations based on client’s keywords and end goal.
- Review and contribute to link-building strategies with the client and cross-functional teams.
- Supplement Build out link-building strategy in coordination with clients’ SEO goals
- Audit client backlink profiles and deliver results to clients.
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster and site auditing tools) for purposes of diagnostic reporting on client projects
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
- Support Client Services Team on web analytics dashboards and point out critical areas for opportunities.
- Communicate to team and management on project development, timeliness, and results
- Work with team members to meet client goals
Requirements
- BS/BA degree or equivalent experience
- Passion for SEO and internet marketing
- Outstanding ability to think creatively and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills
Skills
- 3+ years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Must have experience in On-Page SEO Optimization
- Must have experience in technical SEO items
- Experience with website analytics tools; Google Analytics, Google Search Console required.
- Strong knowledge of link building best practices
- Agency experience is a plus
- Experience working with popular keyword tools (Google, WordTracker, Keyword Planner, SEMRush, SpyFu, Moz, etc.)
- Experience working within Shopify, WordPress, and/or Magento
- Proficiency in MS Excel, PowerPoint, and Word
- Basic knowledge of HTML, CSS, and other website administration
Source: SEOJobs.com (Technical SEO Analyst ~ VELOX)
Technical SEO Analyst Example Job Description #2
As a Technical SEO Specialist at Jetic.io, you will play a multifaceted role that goes beyond traditional SEO responsibilities. While optimizing our online presence remains a key focus, you will also engage in broader technical marketing initiatives. This includes collaborating with content creators, developers, and product teams to ensure our iPaaS platform is effectively positioned across various digital channels. Your efforts will drive organic traffic, enhance user engagement, and contribute to the overall success of our platform in the tech landscape.
Key Responsibilities:
- SEO Optimization: Implement technical SEO best practices to improve the visibility and ranking of Jetic.io’s content and website. SEO best practices to improve
- Content Collaboration: Work with content creators and developers to optimize content and ensure alignment with broader marketing goals.
- Technical Content Creation: Contribute to the development of technical content, such as blog posts and tutorials, to support marketing and SEO efforts.
- Performance Analysis: Monitor and analyze website performance, using insights to inform SEO strategies and improve user experience.
- Cross-Functional Collaboration: Partner with marketing, product, and engineering teams to ensure cohesive messaging and technical alignment across all digital channels.
- Industry Awareness: Stay up to date with the latest trends in SEO, digital marketing, and the broader technology industry to inform strategies.
- Event Participation: Represent Jetic.io in webinars, workshops, and other events, sharing insights on SEO and broader technical marketing topics.
Source: SEOJobs.com (Technical SEO Specialist ~ Jetic.io)
Technical SEO Career Progression
| SEO Intern |
|---|
| As an SEO Intern, you’ll be hands-on in helping drive the success of our SEO program. Working closely with the SEO team, you’ll get real-world experience in a fast-paced, cross-functional environment. This role is perfect for someone eager to dive into the foundational skills that boost search visibility and improve the user experience. |
| Technical SEO Analyst |
|---|
| This is your current position |
| SEO Manager |
|---|
| The SEO Manager will lead the strategy, execution, and performance analysis of the SEO program. You’ll work with cross-functional teams to drive organic growth, improve search visibility, and enhance the user experience. This role may also involve overseeing SEO Analysts and coordinating with team members on SEO initiatives. |
Prefer A More Specialized SEO Role? Learn More
Frequently Asked Questions
What are some of the most common keywords found in Technical SEO Analyst job descriptions?
Aside from “Technical SEO”, Technical SEO Analyst job descriptions across the web include the following: Website Audits, Crawl Errors, Indexing, Site Speed Optimization, Sitemap, Log File Analysis, Lighthouse.
SEOJobs.com always recommends including target keywords relevant to the role in your resume.
What’s the difference between an SEO Analyst and a Technical SEO Analyst?
An SEO Analyst focuses on content, keywords, and performance analysis, while a Technical SEO Analyst addresses technical aspects like site speed, crawling, and indexing for optimal SEO performance.
Is demand for Technical SEO Analysts on the rise?
The global SEO market is projected to experience a compound annual growth rate (CAGR) of 8.7% from 2023 to 2032, indicating a steady rise in the need for Technical SEO experts. SEOJobs.com will be here to continue fielding this influx of SEO roles!
Source: EmergenResearch
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