Learn About The SEO Director Position

We are looking for an SEO Director to join Yahoo’s SEO team and drive growth initiatives across our portfolio of brands and apps. In this role, you will focus on building and executing SEO strategies, best practices, and teaching across a range of teams throughout the organization.

You are a strategic thinker and product leader with a track record of success in news and media organizations. You must be comfortable influencing and interfacing with various stakeholders at all levels.

• Collaborate with internal and cross-functional partners to develop strategy and lead SEO efforts across one or more verticals within the Yahoo ecosystem
• Conceptualize business issues or opportunities, formulate hypothesis and goals, define KPIs, analyze data, and make recommendations to editorial, product, and engineering teams.
• Have extensive experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog.
• Able to analyze and respond to algorithm changes, new search features, and tools.
• Strong communication skills with both technical and non-technical individuals.

About you:

• You have managed SEO strategy for large, complex, and global news and media websites.
• You have extensive knowledge of current and emerging SEO best practices with 5+ years experience building and delivering impactful SEO roadmaps.
• You have extensive experience working across large cross-functional teams.
• You have experience collaborating on complex site redesigns, rebuilds, and implementations with numerous stakeholders and functions.
• You have subject matter expertise of the technical aspects of SEO, including HTML, CSS, JavaScript, URL structures, keyword analysis, content optimization, indexing, algorithms, and other factors that may impact SEO efforts.
• You are highly knowledgeable in working with and influencing product development teams and product roadmaps.
• You are a self-starter that is comfortable initiating and leading efforts, projects, and programs.
• You thrive when building something new – rather than running from ambiguity, you embrace it as an opportunity.
• Understanding of how affiliate programs work

The material job duties and responsibilities of this role include those listed above as well as adhering to

Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $140,890.00 – $306,705.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.

Source: Yahoo

Description

iPullRank is an ambitious ten-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P – Proactive; R – Reliable; O – Outstanding; U – Useful; D – Dedicated. We keep that front and center on a day-to-day basis.

If you’re curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience.

As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don’t want you to just fill a role, we want you to take ownership and make an impact.

We’re not a big agency and our clients appreciate that because our size allows us to make things happen. We’re a nimble group that believes the best idea can come from anyone in the company — and we’re always after the best idea. We’re looking for creative and smart people to join our team and help us in our missions to find the best idea. If that’s you, we’d love to hear from you.

Position Description:

iPullRank is looking for an SEO Director to join our team and help with site auditing, keyword research, competitive analysis, link building, content marketing and client reporting. This SEO Director is a master of all things Google, with an interest in learning more about how Organic Search plays with the rest of the marketing mix. The client-facing role works directly with Client teams to deliver best-in-class SEO that drives results. This person will lead SEO efforts and collaborate extensively with Mike King to actively contribute to SEO research to develop new strategies and with the SEO community. The SEO Director will manage the SEO team of Engineers and Analysts. Salary range: $130-150K

Requirements

What You’ll Do:

• Proactively identify on-page SEO opportunities
• Perform comprehensive Site Audits
• Perform in-depth log file analysis
• Improve conversion of Organic Search traffic
• Own performance monitoring reports and KPIs
• Work with Content Strategy to determine keyword content opportunities for client sites
• Work with Research Analysts to perform Persona-Driven Keyword Research
• Perform competitive analysis to identify actionable insights
• Present deliverables and results to clients
• Work with Development and Content Creation teams to implement SEO processes
• Train and manage a team of SEO Engineers and Analysts
• Contribute to iPullRank inbound marketing efforts and other forms of thought leadership

Must-Haves for This Position:

• Minimum 5 years of search engine optimization experience
• Possess thorough, up-to-date knowledge of search engine ranking factors and maintains current SEO practices
• Previous client-facing experience
• Proficiency with HTML, CSS required
• Working knowledge of JavaScript and relevant frameworks such as React and Angular
• Proficiency with Analytics packages and Google Search Console
• Familiar with industry-standard SEO software
• Highly proficient in Microsoft Office applications: Excel and PowerPoint
• Strong analytical mindset and skills, excellent problem-solving skills
• Exceptionally clear oral and written communication skills
• High level of initiative and works well in a team environment
• Prior team management experience
• This role is US-based

Skills of Interest:

• Relational Database skills such as MySQL
• Backend programming language such as Python or PHP
• Experience working in an agency environment
• Experience with Paid Search

Benefits

Paid sick days and holidays
Competitive salaries commensurate with experience
100% Medical, Dental, and Vision insurance
3 weeks of vacation

Source: iPullRank