Learn About The SEO Content Strategist Position

The SEO Content Strategist is responsible for creating, editing, and optimizing high-quality content that aligns with the company’s SEO strategy. Working closely with cross-functional teams in a fast-paced environment, SEO Content Strategists ensure that written materials contribute to improved search engine rankings and user engagement. They focus on producing content that is keyword-optimized, relevant, and valuable to target audiences while adhering to best SEO practices.

Anticipated Skill Breakout

Salary Estimate (US)

Average: $72K
Range: $56K-$93K

Salary Source: Glassdoor

Job Responsibilities

  • Content Creation and Optimization:
    • Write high-quality, engaging, and relevant content that is aligned with SEO strategies and target audience interests.
    • Optimize content with appropriate keywords, metadata, internal links, and other SEO techniques to improve search engine rankings.
  • Keyword Research and Implementation:
    • Conduct keyword research to identify high-traffic, low-competition keywords.
    • Incorporate target keywords naturally into the content, including headlines, subheadings, and body text.
  • Collaboration with Marketing and SEO Teams:
    • Work closely with SEO specialists, marketing teams, and content managers to align content strategies with overall business goals.
    • Ensure all written content supports broader marketing and SEO initiatives.
  • Content Editing and Proofreading:
    • Edit and proofread content to ensure it is free of grammatical errors and optimized for SEO and readability.
    • Revise content based on feedback from SEO and editorial teams.
  • Monitoring Content Performance:
    • Track and analyze the performance of published content using SEO tools like Google Analytics or SEMrush.
    • Make data-driven updates to existing content to improve rankings and traffic over time.
  • Stay Updated on SEO Trends:
    • Keep abreast of the latest trends and updates in SEO best practices and incorporate new techniques into content strategies.
    • Continuously improve content creation processes based on evolving search engine algorithms and industry changes.
  • Content Strategy Development:
    • Assist in developing content calendars that align with SEO objectives.
    • Create long-form and short-form content, including blog posts, web pages, product descriptions, and other types of digital content.
  • Competitor Analysis:
    • Analyze competitor content and strategies to identify opportunities for improvement and content gaps.
  • Content Formatting for User Experience:
    • Ensure content is formatted for readability and user engagement, using appropriate headers, bullet points, and visual elements.

Qualifications

  • Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field. Some employers may accept relevant experience in place of a degree.
  • Proven experience as a content writer, copywriter, or similar role, particularly in SEO-focused content.
  • Experience with content management systems (CMS) like WordPress, Drupal, or Joomla.
  • Experience working with SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, or similar platforms.
  • Solid understanding of SEO best practices, including keyword research, on-page SEO, and content optimization strategies.
  • Familiarity with search engine algorithms and ranking factors.
  • Excellent writing and editing skills, with a strong grasp of grammar, style, and tone, tailored to the brand voice.
  • Ability to create clear, concise, and compelling content that engages readers and drives traffic.
  • Ability to analyze content performance and make data-driven decisions to improve search rankings.
  • Strong attention to detail when evaluating content for SEO performance and user engagement.
  • Strong research skills to create accurate and informative content on a wide range of topics.
  • Ability to conduct competitor analysis to identify gaps in content strategy.
  • Strong communication skills to collaborate with SEO teams, designers, and other departments.
  • Ability to take feedback and make revisions to meet the requirements of stakeholders.
  • Creativity in approaching content from unique angles to provide value to users while meeting SEO goals.
  • Ability to solve content challenges, such as writing engaging content for technical or complex topics.
  • Ability to manage multiple projects, meet deadlines, and handle tight schedules in a fast-paced environment.
  • Willingness to stay up-to-date with changing SEO trends and content strategies.
  • Flexibility in adapting writing style for various formats, including blogs, articles, web pages, and product descriptions.
  • A strong portfolio of published content, especially SEO-optimized articles, blogs, and web pages, demonstrating a clear understanding of SEO principles.

Example Job Descriptions (Click to expand)

Looking for examples of job description/postings for SEO Content Strategist roles? Below are two examples from successful placements here at SEOJobs.com

SEO Content Strategist Example Job Description #1

About SEO Magic

SEO Magic is an SEO agency, specializing in technical, on-page, and off-page SEO. We create high-quality, keyword driven content, optimize websites for ranking potential, and build authoritative backlinks to enable clients to rank highly for conversion-driven search terms. We work with a variety of businesses across product and service niches across North America & Europe.

Enough about us, we want to talk about you!

As an experienced Content Specialist at SEO Magic, you will play a critical role in optimizing our clients’ blog content for search engines with research and edits.

What You’ll Need

  • Proven experience (3+ years) at SEO-driven content writing, with a track record of achieving tangible results in improving organic search rankings and traffic.
  • Proven experience in achievable keyword research and rankings at different website authorities.
  • Ability to improve on-page SEO with metadata and non-technical on page changes.
  • Understanding of local and wide-scale SEO strategies and tactics to improve rankings and visibility.
  • Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, etc.
  • Proficiency in website software such as WordPress and Webflow.

What You’ll Do

Content Generation:

  • You will be given a range of clients to develop keyword strategies for, under the guidance of the Head of SEO. You will use AI to generate content for these clients, driven by keyword research, ready for editing.
  • You will edit all pieces of content to fully reflect clients branding and internally link to relevant areas of the website to boost SEO. This should be engaging, authoritative, and optimized for SEO.

On-page SEO:

  • You will add metadata for all blog posts created for clients, ensuring all content has the ability to rank.
  • You will be given product and location pages to optimize for SEO – looking at copy and metadata.

Keyword Research:

  • Support the SEO team with research into target terms for anchor text when building backlinks, and terms to build into content writing to hit client goals.
  • Utilize SEO tactics to compile keyword lists, tailored to a variety of clients based on intent and KW difficulty – varying to enable quick-win rankings and long-term strategic goals.
  • Analyze competitors’ keyword profiles and make data-driven recommendations for client keywords.

Imagery Selection:

  • Compile imagery that aligns with the content, reflecting the client’s brand identity and targeted keywords effectively.

Why People Love Working With Us

  • Work from Anywhere: We’re all about remote work, so your office can be wherever you like, as long as you have an internet connection!
  • Quarterly bonuses, theres no waiting for the entire year to be rewarded for your hard work
  • Vacation & Sick Leaves
  • Connect Globally: Our team is spread across Asia, the US, the UK, and Europe, bringing a world of perspectives to the table.
  • Play as Hard as You Work: We’ve got that “work hard, play hard” vibe going on – it’s all about balance.
  • Team Spirit Matters: We’re like a big, supportive family here, and we’re all in this together – no room for “that’s not my job.”
  • Family Comes First: We get it, family matters.

Credit: SEO Magic

SEO Content Strategist Job Description #2

Job Overview

The eCommerce Content Specialist role focuses on writing blogs, content, and copy that is useful for our customers to learn about being enthusiasts, and how to modify their vehicles. This content will be written in a way to capitalize on the most searched problems, or learning opportunities that match our customers needs.

Roles & Responsibilities

  • Execute on strategies for needed content on a monthly basis for all divisions, based on campaign items and need as assessed by enterprise marketing leads.
  • Create written and optimized content for divisional brand sites, and publish when possible.
  • Submit monday.com cards for all open projects unable to be published individually, and notify/coordinate with relevant teams and people to execute content plans.
  • Work with Marketing and Digital Advertising teams to provide content recommendations and written copy as necessary.
  • Report on rankings and positions for individual keywords, pages, and page groupings using data from sources including Google Analytics, Google Search Console, SEMRush, etc.
  • Ensure that all written copy stays relevant to guidelines and tone for each brand.
  • Stay up to date with changing trends and guidelines relating to SEO, Content and Digital Marketing best practices.
  • Stay up to date with best practices related to content-driven Search Engine Marketing
  • Other duties and responsibilities as assigned.

Requirements

Qualifications

  • High School Diploma or equivalent
  • Bachelor’s Degree in Journalism, English, Digital Marketing, Public Relations, or related field preferred
  • 0-1 Years Experience in Written Content Marketing & Search Engine Optimization
  • Experience Using and/or Knowledge Of Google and Microsoft’s suite of organic research tools (Search Console and Webmaster Tools, respectively)
  • Experience with different written copy aspects (informational, transactional, and conversational writing)
  • Certification in Google Analytics
  • Experience in monitoring KPIs and identifying trends between copy and copy types
  • Keen understanding of the SEO Content and Automotive Industries
  • Understanding of and/or passion for how SEO, UI/UX, and Page Experience work together to promote organic traffic and sales.

Additional Pluses

  • Be willing to learn and adapt to multiple personalities and teams effectively.
  • Carry a positive and motivated attitude. Have a drive to be great.
  • Growth-oriented mindset is a must.

Position Type/Expected Hours of Work

This is a full-time position, Monday through Friday.

Credit: SD Wheel Corp

SEO Content Strategist Career Progression

SEO Intern
As an SEO Intern, you’ll be hands-on in helping drive the success of our SEO program. Working closely with the SEO team, you’ll get real-world experience in a fast-paced, cross-functional environment. This role is perfect for someone eager to dive into the foundational skills that boost search visibility and improve the user experience.
SEO Content Strategist
This is your current position
SEO Manager
The SEO Manager will lead the strategy, execution, and performance analysis of the SEO program. You’ll work with cross-functional teams to drive organic growth, improve search visibility, and enhance the user experience. This role may also involve overseeing SEO Analysts and coordinating with team members on SEO initiatives.

Prefer A More Specialized SEO Role? Learn More

Technical SEO Specialist
PR / Link Building Specialist

Frequently Asked Questions

What tools do SEO Content Strategists use?

SEO Content Strategists use a wide variety of content analysis, performance tracking, and keyword research tools, including Google Analytics, Google Search Console, SEMrush, Ahrefs, Yoast SEO (for WordPress), Grammarly (for proofreading), as well as plagiarism checkers, like Copyscape.

Should SEO Content Strategists have a portfolio when applying for related positions?

Yes. Although some employers don’t require writing portfolios to apply for SEO Content Writer roles, the majority of SEO Content Writer roles you’ll find on SEOJobs.com specify that portfolios are essential for consideration.

How is an SEO Content Strategist different from a regular Content Writer?

While content writers focus on crafting engaging content, an SEO Content Strategist ensures that the content is optimized for search engines, targeting the right keywords and incorporating SEO best practices.

How do you measure the success of an SEO Content Strategist?

Success is measured by improvements in search engine rankings, increased organic traffic, user engagement metrics, and achieving specific business goals like lead generation or sales.

What specialized career paths are available for an SEO Content Strategist?

You can advance to roles like SEO Manager, Content Marketing Manager, or Digital Marketing Strategist. Some also specialize in areas like technical SEO or UX content strategy.

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