| An SEO Analyst plays a key role in improving a website’s search engine visibility and driving organic traffic. By analyzing performance data and identifying trends, SEO Analysts help optimize websites to deliver better search experiences for users. They work closely with various teams in fast-paced, cross-functional environments to implement SEO strategies that align with business goals. |
Anticipated Skill Breakout
Job Responsibilities
- Plan and execute SEO tests: Collect and analyze data to identify trends and actionable insights that inform strategy.
- Collaborate with internal teams: Develop a search-data-driven and user-experience-focused approach that integrates insights from multiple departments.
- Ensure SEO best practices in development: Work closely with product and engineering teams to ensure SEO best practices are implemented in newly developed code, enhancing the overall search experience for end users.
- Leverage search data for brand opportunities: Partner with brand and PR teams to identify opportunities and drive initiatives based on search data insights.
- Identify issues and opportunities from SEO data: Collaborate with the SEO team to analyze data, uncover key insights, and highlight areas for improvement and growth within the enterprise.
- Utilize generative AI for SEO improvements: Work closely with the data science team to understand and apply AI-generated outputs that enhance the organic search performance of digital assets.
- Prepare weekly reporting: Develop and present comprehensive reporting to stakeholders, offering insights into SEO performance and actionable recommendations.
- Contribute to cross-departmental strategy: Support SEO integration with PR, SEM, social media, and creative teams to align efforts and maximize results across marketing channels.
- Evangelize SEO in broader business initiatives: Advocate for SEO in product launches, brand campaigns, website development, site architecture, UX, and other key initiatives.
Qualifications
- Education: 4-year college degree or equivalent experience.
- Experience: 2-3 years of SEO experience, with a solid understanding of performance marketing, conversion, and online customer acquisition.
- Technical Skills:
- Familiarity with SEO tools like Semrush, Ahrefs, Moz, and Google Search Console (required).
- Proficiency in Excel and other MS Office applications (Word, PowerPoint, Visio, MS Project).
- Data-Driven: Analytical mindset with strong math skills and a passion for data-driven decision-making.
- Bonus Skills:
- Previous experience in a digital agency or digital marketing role.
- Knowledge of machine learning principles and their practical applications in SEO, including generative AI.
- Additional experience in other areas of online marketing (SEM, social media, email, display ads, analytics).
- Strong understanding of HTML (knowledge of JavaScript, PHP, .NET, JSP, and regex is a plus).
Example Job Descriptions (Click to expand)
Looking for examples of job description/postings for SEO Analyst roles? Below are two examples from successful placements here at SEOJobs.com
SEO Analyst Example Job Description #1
As an entry-level Search Engine Optimization (SEO) Analyst you will be responsible for completing ongoing SEO task work for an assigned group of dealerships. The SEO specialist performs technical optimizations, on-site content optimizations, new content creation, citation management and cleanup, and link building outreach. The SEO Analyst also handles client-facing and internal communication related to SEO account work and reporting.
This is an ENTRY-LEVEL, full-time, salaried, remote position headquartered in Herndon, VA. Candidates must reside within the Continental U.S., eastern or central time zones preferred.
Responsibilities
- Analyze, identify, and manage SEO programs and organic search opportunities
- Develop and deliver clear SEO KPIs and attain improved SERP rankings and traffic growth
- Create and implement specific page-level and site-wide SEO recommendations
- Execute strategic SEO activities across keyword research, link-building, page indexing, crawling and site structure
- Create detailed and routine analysis and reporting of SEO KPIs
- Routinely perform technical site analysis and compile audits and best practices
Requirements
- Bachelor’s degree, preferably Business major or similar, or equivalent experience
- 1+ years of experience in an SEO-focused position with proven results
- Advanced knowledge of SEO methodologies and best practices
- Experience with Screaming Frog, Google Analytics as well as data analysis
- Strong content writing and copy-editing ability
- Experience with HTML and CSS
Preferred Experience
- Knowledge and understanding of the automotive digital-marketing industry and automotive website platforms
- WordPress CMS experience
- Experience with Local SMB SEO
- Link building outreach experience
COMPENSATION
This entry-level role offers up to $45,000 annually, commensurate with experience. Participation in company benefit offerings includes medical, dental, vision, 401(k), wellness, and more.
Source: TeamVolocity
SEO Analyst Example Job Description #2
We are looking for an SEO Analyst to assist our content marketing team with boosting Gymdesk’s search visibility, SEO analysis, and supporting internal search-related initiatives.
What you’ll be doing and helping with:
- Keyword research
- Internal linking
- Content outlines
- On-page SEO analysis
- Pulling, interpreting, and reporting web analytics
- Contributing to SEO strategy
- Implementing SEO tactics
- Staying up-to-date on latest search trends and news
We’re looking for candidates who: - Have 1-3 years of previous SEO experience where SEO was a primary responsibility
- Are knowledgeable about content, technical, and off-page SEO
- Self-starters, comfortable working in a distributed environment
- Can learn to operate our internal analytics and other tools
- Interpret and act upon analytics data
- Familiarity with these tools is necessary:
- Google Search Console
- Ahrefs
- WordPress Editor
- Screaming Frog crawler
- Canva
- Compensation & Benefits:
- Holiday observation
Salary – $55,000-$65,000 depending on experience
QSEHRA health expenses reimbursement (up to $500 for individual / $1000 for family per month)
20 PTO days per annum
4 sick days per annum
Credit goes to Gymdesk
SEO Analyst Career Progression
| SEO Intern |
|---|
| As an SEO Intern, you’ll be hands-on in helping drive the success of our SEO program. Working closely with the SEO team, you’ll get real-world experience in a fast-paced, cross-functional environment. This role is perfect for someone eager to dive into the foundational skills that boost search visibility and improve the user experience. |
| SEO Analyst |
|---|
| This is your current position |
| SEO Manager |
|---|
| The SEO Manager will lead the strategy, execution, and performance analysis of the SEO program. You’ll work with cross-functional teams to drive organic growth, improve search visibility, and enhance the user experience. This role may also involve overseeing SEO Analysts and coordinating with team members on SEO initiatives. |
Prefer A More Specialized SEO Role? Learn More:
Frequently Asked Questions
Are SEO Analysts still in high demand?
Demand for SEO analysts is growing, with the demand for SEO skills projected to increase by 15% in the U.S. from 2024 to 2026
Source: Bruceclay.com
What SEO Tools Would An SEO Analyst Use?
SEO Analysts frequently use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
Do I need a college degree to become an SEO Analyst?
While a degree in Marketing, Communications, or a related field is beneficial, many SEO Analysts are self-taught or have completed certification programs in SEO or digital marketing. Regardless of your SEO path, SEOjobs.com is here to help you get started on your job search.
What Industries Are Hiring SEO Analysts?
SEO Analysts are in demand in virtually every industry: e-commerce, digital marketing agencies, tech companies, media organizations, and any business with a strong online presence. All industries that rely on online traffic can benefit from SEO expertise. SEOJobs.com connects jobseekers to all industry roles to help them find their perfect professional fit.
What are the biggest challenges an SEO Analyst faces?
SEO is constantly evolving, with frequent algorithm updates from search engines like Google, Bing, and Yahoo. The evolution of each search engine’s algorithm creates a need for SEO Analysts to evolve in their approaches to SEO, while balancing their long-term SEO strategies and need for short-term results.
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