Digital Marketing Leader - Web, SEO & Content Strategy / Growth Advisor

Work Location

Remote US

Desired Salary

$170,000-$200,000 USD per year | Contractor: flat-fee project-based work or $3k/month minimum retainer

Experience

10+ yrs

Job Type

Full Time or Contractor

Date Posted

April 8, 2024

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Introduction

I believe in making a difference and helping people and businesses succeed.

As a passionate Digital Marketing executive with 18 years of proven expertise, I have witnessed firsthand that crafting an authentic story, providing valuable information/content and delivering memorable digital experiences are pivotal to brand success.

My expertise lies in accelerating Organic growth for businesses with a focus on web , content & SEO strategy.

Throughout my career, I have worked with B2B and B2C companies of all sizes and from a wide range of industries such as SaaS, Fintech, technology, banking, travel, e-commerce, and fashion.

Among others, I have scaled global marketing programs for Fortune 500 companies such as Amazon and Scripps – and built operations, teams and processes from zero to scale for hyper-growth & mission-driven startups such as Plaid, Square and Opendoor,

In my current role as Digital Marketing Consultant and Growth Advisor, I provide strategic advisory services to technology companies, focusing on developing and executing comprehensive website, SEO and content strategies to drive user acquisition, conversion rate optimization, and revenue growth.

Here’s a high-level summary of my expertise and qualifications:

• Website Strategy: Expert in Developing and executing comprehensive website strategies to drive user acquisition, conversion rate optimization, and international expansion.
• SEO & Content Strategy: Expansive experience in developing and implementing SEO and content strategy, Implementing search-driven web strategies, including technical and international / multi-regional, multi-language SEO, on-and off page optimization, as well as spearheading strategic content development and content distribution programs.
• User Experience Optimization: Excel at leveraging experimentation and data-driven insights to improve user journeys and conversion rates.
• Team Building and Management: Passionate about building, managing and growing in-house teams high-performing teams, as well as fostering successful agency and contractor collaborations.
• Cross-functional Collaboration: My strong communication skills enable me to efficiently engage with a wide range of both technical and non-technical stakeholders (e.g. Marketing, Product, Web Development, Design, Engineering, Sales, and others), aligning efforts towards shared objectives and leading by influence to drive results.
• Customer-Centric and Result / Data-Driven: Proven track record in successfully developing and implementing Marketing programs that provide optimal experiences for target audiences and meet / exceed business goals (e.g. discoverability,  traffic, leads, and revenues). Have Amazon’s customer obsession in my DNA.
• Evangelist & Thought Leader: Possess strong leadership skills to evangelize SEO / content best practices and set organizational standards through guidance and thought leadership.
• AI-Powered Scaling: Proficient in utilizing generative AI to maximize campaign effectiveness and scale marketing operations, from audits and site optimization to content development and analytics.

Career History

• Digital Marketing Strategist / Growth Advisor | MB Consulting | February 2023 – present
• Head of Organic Growth – SEO & Content | Plaid | March 2020 – January 2023
• Head of SEO & Content | Opendoor | February 2017 – February 2020
• Global Head of SEO & Content | Square | April 2024 – February 2017
• SEO Strategist & Program Manager | Amazon.com | January 2011 – March 2014
• SEO Marketing Manager | Webmetro | May 2009 – December 2010
• Digital Marketing Consultant | McGrowth | January 2008 – April 2009
• SEO Manager | The E.W. Scripps Company | January 2006 to December 2007

Industries Served: SaaS • Tech • Fintech • Banking • E-Commerce • Travel • Non-Profit • Fashion • Entertainment • Publishing • Local Services

What Are You Looking For in Your Next Role?

I am currently seeking new opportunities in growth marketing and web / SEO / content strategy, open to both full-time positions and contractor work.

With over 15 year experience in Digital Marketing, my core strength lies in helping businesses to effectively develop, manage and uplevel their web, SEO and content strategy. With my compassionate leadership style, I am equally committed to meet/exceed company objectives and help team members to reach their fullest potential.

Since I have had the opportunity to help businesses to achieve online success in a variety of capacities – as in-house Marketer, on the agency side, and as the owner of a Internet consultancy firm – I know how to convert challenges into opportunities, build compelling businesses cases for organic growth strategies, develop strong relationships with clients and partners – and deliver results.

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