• Technical SEO – creating full-scale tech audits identifying key areas to improve and working with developers, engineers, and personally helping to implement those changes to improve site performance
• On-Page SEO – performing in-depth keyword research and competitor analysis to inform content strategy development and optimization of existing site content, metadata, images, internal links, and more
• Local SEO – performing local SEO audits and identifying ways to help location-based businesses stand out through Google Business Profile optimization, schema markup/structured data, NAP consistency, and local content strategy
• Off-Page SEO – backlink profile audits and improvement, YouTube optimization, collaborating with social media and paid search teams
• SEO Copywriting – this is where I have a particular edge when it comes to SEO. My degree in technical writing and creative background have given me the skills to take in highly technical information, get up to speed quickly, distill what’s important and convey that to audiences in a language they can understand. For organizations who either don’t have in-house writers or prefer to have outside help with writing, I’m able to provide that service. Otherwise, for those who do have content teams, I can provide detailed content briefs, help develop content calendars, and provide SEO copywriting training to staff to empower them with the skills to approach their writing in a more strategic way.

My approach to SEO is one that keeps business goals in mind first and foremost, recognizing that SEO is only part of an overall marketing strategy, and that hitting keyword ranking or traffic benchmarks can be nice, but it really doesn’t mean anything if that isn’t impacting the goals that are important to you, whether that’s an increase in sales, newsletter sign-ups, brand recognition, etc. I bring a strong sense of business acumen and strategy to my work so while you’re getting an SEO strategist, you’re also getting someone who understands SEO in the greater picture of digital marketing and business growth strategy.

I care deeply about the human aspect of business, and approach my work with warmth, openness, and humor in the pursuit of excellence. Thank you for considering me!