SEO Consultant | Content Strategist

Work Location

Remote US

Desired Salary

125$

Experience

10+ yrs

Job Type

Full Time

Date Posted

May 13, 2024

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Introduction

Over the past ten years, my SEO & Content Strategy journey has been marked by impactful contributions across diverse sectors, notably media and publishing, with a specialized focus on wellness, health, fitness, nutrition, finance, and real estate. My proficiency spans a broad spectrum of SEO practices, from conducting SEO technical audits, crafting SEO briefs, and conducting exhaustive keyword research to competitive analysis. Additionally, I excel in steering content strategy, devising content calendars, and providing comprehensive SEO training to editors and writers on best practices. Embracing a holistic approach, I’ve consistently propelled substantial enhancements in online visibility and profitability, adeptly navigating the dynamic landscape of algorithm updates and the integration of AI technologies.

Career History

SEO & Content Strategy Consultant – (Jan 2019 – Present)

I provide personalized SEO consultations, aiming to enhance visibility by investing in organic search through the creation of high-quality content with EEAT standards. My approach is holistic, integrating both SEO and content marketing strategies to maximize return on investment.

My Consultations include:

• On-page optimization
• Off-page analysis
• SEO briefs creating
• Content management and content planning
• Management of freelance writers
• Technical SEO audits
• SEO monitoring and reporting
• Algorithm updates recovery strategies
• Merging AI and organic content in a holistic way

Leveraging a wide array of SEO tools including Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog, Clearscope, Parsely, and more, I ensure thorough and effective optimization. I also adeptly navigate Google algorithm updates and incorporate AI advancements to adapt strategies for long-term success.

Senior Manager, SEO & Growth – World of Good Brands, Santa Monica, CA (Dec 2022 – May 2024)

• Crafted and executed dynamic SEO strategies for wellandgood.com and livestrong.com, driving organic growth and enhancing online visibility.
• Conducted comprehensive SEO operations including on-page optimization, keyword research, and technical audits to optimize website performance and user experience.
• Led competitor analyses to identify trends and opportunities, ensuring strategic alignment and staying ahead of the curve.
• Managed content calendars and editorial planning, integrating SEO best practices seamlessly to drive engagement and loyalty.
• Provided SEO training to editorial teams, fostering a culture of excellence and innovation.
• Utilized tools such as Semrush, Ahrefs, Google Data Studio, and Google Analytics for robust SEO reporting and analysis.

SEO Manager – Condé Nast, New York (Aug 2021 – Nov 2022)

• Optimized SEO for US and global brands including Allure.com, Glamour.com, Self.com, and Pitchfork.com.
• Developed content planning strategies and calendars for seasonal and global events, ensuring strategic alignment with SEO objectives.
• Provided page-level recommendations based on comprehensive keyword research and competitive analysis.
• Conducted educational SEO training for global teams, empowering editors and writers with SEO knowledge.
• Utilized various tools including Google Analytics, SEMrush, Screaming Frog, and Data Studio for reporting and analysis.

SEO Growth Analyst – Zumper.com, San Francisco, CA (Dec 2019 – Jan 2019)

• Implemented on-page and off-page optimization strategies across multiple brands.
• Managed content strategy and publication, overseeing content writers and lead researchers.
• Orchestrated white-hat link-building efforts through email campaigns and guest posting.
• Provided weekly reporting on traffic and overall brand performance.
• Utilized tools such as Google Analytics, Semrush, Ahrefs.com, and Screaming Frog for performance analysis and optimization.

What Are You Looking For in Your Next Role?

I aspire to provide SEO and content strategy services as an SEO consultant or contractor, by providing a spectrum of services encompassing SEO consultations, content strategy and planning, technical audits, SEO briefs, and competitive analysis. With a focus on wellness, nutrition, fitness, finance, real estate, beauty, and lifestyle sectors, I tailor solutions to meet the distinct requirements of each industry while navigating the evolving landscape of Google algorithm updates and adeptly incorporate AI and generative search methodologies to ensure sustained online visibility and growth.

Anything Else?

SEO remains alive and constantly evolving. As marketers, our responsibility is to embrace change and remain adaptable in the face of Google algorithm updates and the integration of AI. It’s crucial to maintain integrity and deliver top-tier content that is not only current and relevant but also meets user intent. By prioritizing the creation of vetted content, we ensure lasting success in the dynamic landscape of digital marketing in 2024.

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